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Published/Aired: 
January 2009
Description: 

For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi

Comments (19)

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Highest Rated

Ad_Man's picture
Ad_Man
Activity Score 826

people in streets really care about how advertising was done.
maybe if the creative team stand next to the billboard and tell everyone walking nearby, people would buy those matresses.

- I will complain until that annoying banner laugh, stops!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

miko1aj's picture
miko1aj
Activity Score 3086

beauty. I like this art direction and idea. But – was it made in both italian and english or just only in Shakespeare's language?

TRICKY's picture
TRICKY
Activity Score 3954

3 good ads would have done the job

The man who stops advertising to save money is like the man who stops the clock to save time

premc's picture
premc
Activity Score 917

ohh good !!

radical

Guest's picture
Guest

dis rely gud, wonder who must clen it awai^^

Guest's picture
Guest

done done done!

for Johnson&johnson baby lotion.

Lowe Shangahi.

Guest's picture
Guest
Guest's picture
Guest

different.

Guest's picture
Guest

It's a 3 pixel image man. How are we supposed to see it?

Guest's picture
Guest

It' an immediately interrupted fable, because the children suddenly fall asleep.

EGGO's picture
EGGO
Activity Score 354

I didn't get it until I saw the other campaigns.

You have to hate advertising in order to truly love it.

sush's picture
sush
Activity Score 564

nice, really kool need to show som pple bak here how dis was executed.kool

sue

sush's picture
sush
Activity Score 564

nice, really kool need to show som pple bak here how dis was executed.kool

sue

icanthink's picture
icanthink
Activity Score 270

superb art direction.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

NOt sure I care about the computer thing. Too gimmicky to call that out.

theanc's picture
theanc
Activity Score 2783

Very cute art direction. Liked it a lot.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

elnietodeNicho's picture
elnietodeNicho
Activity Score 360

old, really old concept for matresses.

Guest's picture
Guest

I saw the video and they used a computer.

Too much efforts for a lame idea.

Guest's picture
Guest

Tight art direction.

Ad_Man's picture
Ad_Man
Activity Score 826

people in streets really care about how advertising was done.
maybe if the creative team stand next to the billboard and tell everyone walking nearby, people would buy those matresses.

- I will complain until that annoying banner laugh, stops!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

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