January 2009
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For this campaign, all the prints were produced without using a computer. Watch the making of video:

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi

Comments (19)

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Ad_Man's picture
826 Activity Scores

people in streets really care about how advertising was done.
maybe if the creative team stand next to the billboard and tell everyone walking nearby, people would buy those matresses.

- I will complain until that annoying banner laugh, stops!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.