January 2009
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For this campaign, all the prints were produced without using a computer. Watch the making of video:

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi

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Wordnerd's picture
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the other are good. on this one it bothers me that you take sleeping pills not before going to bed, but after you realise you can't sleep. also this looks like a suicidal dose. this is the first of the bunch i saw and it really took me some time to get it. the other are better