Corrado Mattresses: Wor
For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8
Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi
Published: January 2009
19 Comments
beauty. I like this art direction and idea. But – was it made in both italian and english or just only in Shakespeare's language?
http://www.mixcloud.com/miko1aj/
3 good ads would have done the job
The man who stops advertising to save money is like the man who stops the clock to save time
ohh good !!
radical
dis rely gud, wonder who must clen it awai^^
done done done!
for Johnson&johnson baby lotion.
Lowe Shangahi.
Not original concept:
http://www.luerzersarchive.net/searchresults.asp?rp=1&qid=1218221
different.
It's a 3 pixel image man. How are we supposed to see it?
It' an immediately interrupted fable, because the children suddenly fall asleep.
I didn't get it until I saw the other campaigns.
You have to hate advertising in order to truly love it.
nice, really kool need to show som pple bak here how dis was executed.kool
sue
nice, really kool need to show som pple bak here how dis was executed.kool
sue
superb art direction.
NOt sure I care about the computer thing. Too gimmicky to call that out.
Very cute art direction. Liked it a lot.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
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old, really old concept for matresses.
I saw the video and they used a computer.
Too much efforts for a lame idea.
Tight art direction.
people in streets really care about how advertising was done.
maybe if the creative team stand next to the billboard and tell everyone walking nearby, people would buy those matresses.
- I will complain until that annoying banner laugh, stops!
Think it for a while.
Then, in anytime, it will come to your mind as an idea.