Corrado Mattresses: Pil

For this campaign, all the prints were produced without using a computer. Watch the making of video:

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi
Published: January 2009

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TRICKY's picture
3930 pencils

this campaign is very nice
"Mi piace il tuo lavoro"

The man who stops advertising to save money is like the man who stops the clock to save time

premc's picture
917 pencils

super !! 7/10


Guest's picture

lol they even forgot some letters, stupid

StarlaY's picture
310 pencils

There is only one stupid in this room... they fell asleep before completing the sentence!!

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

It's a 3 pixel image man. How are we supposed to see it?

Guest's picture


Guest's picture

Italy's back with a revenge.

corndogfuneral's picture
1053 pencils

I get it in the first ad. I'll fall asleep before I finish reading the...

samwanzer28's picture
313 pencils

And to think they didn't use computer for this artwork is really commendable.

eldeadevis's picture
306 pencils

Old concept taken to a whole new level, so good that it makes you forget that this has been done before. But I love it!

Guest's picture

Mio amore tricky!

Guest's picture

someone lurked on 4chan and foud the candlejack meme...

Wordnerd's picture
6662 pencils

the other are good. on this one it bothers me that you take sleeping pills not before going to bed, but after you realise you can't sleep. also this looks like a suicidal dose. this is the first of the bunch i saw and it really took me some time to get it. the other are better

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