Corrado Mattresses: Pil
For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8
Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi
Published: January 2009
14 Comments
this campaign is very nice
"Mi piace il tuo lavoro"
The man who stops advertising to save money is like the man who stops the clock to save time
super !! 7/10
radical
lol they even forgot some letters, stupid
There is only one stupid in this room... they fell asleep before completing the sentence!!
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
Not original concept:
http://www.luerzersarchive.net/searchresults.asp?rp=1&qid=1218221
It's a 3 pixel image man. How are we supposed to see it?
different
Italy's back with a revenge.
I get it in the first ad. I'll fall asleep before I finish reading the...
And to think they didn't use computer for this artwork is really commendable.
que sera sera
Old concept taken to a whole new level, so good that it makes you forget that this has been done before. But I love it!
Mio amore tricky!
someone lurked on 4chan and foud the candlejack meme...
the other are good. on this one it bothers me that you take sleeping pills not before going to bed, but after you realise you can't sleep. also this looks like a suicidal dose. this is the first of the bunch i saw and it really took me some time to get it. the other are better