Corrado Mattresses: Burgl
For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8
Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi
Published: January 2009
8 comments
if you see this one alone you might think the burglar used the myth of chloroform!!
The man who stops advertising to save money is like the man who stops the clock to save time
I love the campaign. Even the negative approach on this execution delivers the message strongly.
Ivan Raszl, admin of AotW
Not original concept:
http://www.luerzersarchive.net/searchresults.asp?rp=1&qid=1218221
It's a 3 pixel image man. How are we supposed to see it?
i'm getting tired...
but: different.
So WHAT?
NOBODY can do original concept today.
Realisation is nice. Thats the originality.
Even more of them I see. Well, this one is cool.
:::J:::
nope
:::J:::