Corrado Mattresses: Burgl

For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi
Published: January 2009

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8 comments

TRICKY's picture
TRICKY
3921 pencils

if you see this one alone you might think the burglar used the myth of chloroform!!

The man who stops advertising to save money is like the man who stops the clock to save time

ivan's picture
ivan

I love the campaign. Even the negative approach on this execution delivers the message strongly.

Ivan Raszl, admin of AotW

Guest's picture
Guest
Guest's picture
Guest

It's a 3 pixel image man. How are we supposed to see it?

Guest's picture
Guest

i'm getting tired...
but: different.

Guest's picture
Guest

So WHAT?
NOBODY can do original concept today.

Realisation is nice. Thats the originality.

NastyJester's picture
NastyJester
744 pencils

Even more of them I see. Well, this one is cool.

gmint7's picture
gmint7
2685 pencils

:::J:::
nope

:::J:::

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