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Corrado Mattresses: Arou

Corrado Mattresses: Arou
Your rating: None Average: 5.5 (24 votes)

For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi
Published: January 2009

8 Comments

TRICKY's picture 3932 pencils
TRICKY | Wed, 2009-04-22 02:09

"i feel so aroused" till the point of sleeppingzzzzzzzzzzzzz

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest | Wed, 2009-04-22 02:21

Lovely campaign. Surely a Cannes winner. Otherwise why would you spend 10 days creating a campaign in English for the Italian market? Job well done!!!

premc's picture 917 pencils
premc | Wed, 2009-04-22 02:34
7

interesting !!

radical

Guest's picture
Guest | Wed, 2009-04-22 03:22

Totally zzzzzzzzzzz

NastyJester's picture 746 pencils
NastyJester | Wed, 2009-04-22 10:07

This is my new favourite. Only criticisms... don't like the tabs or the sleeping pills.

mattattaxx's picture 283 pencils
mattattaxx | Wed, 2009-04-22 13:21

i liked it, but it was definitely my least favourite.

Jaw by the beach's picture 64 pencils
Jaw by the beach | Thu, 2009-04-23 01:01
8

Amazing campaign....well done.

gmint7's picture 2679 pencils
gmint7 | Thu, 2009-04-23 01:23
3

:::J:::
so-so

goodni is the best one. i really like that.

:::J:::

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