Corrado Mattresses: Arou

For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi
Published: January 2009

8 comments

TRICKY's picture
TRICKY
3950 pencils

"i feel so aroused" till the point of sleeppingzzzzzzzzzzzzz

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Lovely campaign. Surely a Cannes winner. Otherwise why would you spend 10 days creating a campaign in English for the Italian market? Job well done!!!

premc's picture
premc
917 pencils

interesting !!

radical

Guest's picture
Guest

Totally zzzzzzzzzzz

NastyJester's picture
NastyJester
744 pencils

This is my new favourite. Only criticisms... don't like the tabs or the sleeping pills.

mattattaxx's picture
mattattaxx
273 pencils

i liked it, but it was definitely my least favourite.

Jawhari's picture
Jawhari
67 pencils

Amazing campaign....well done.

gmint7's picture
gmint7
2685 pencils

:::J:::
so-so

goodni is the best one. i really like that.

:::J:::

Log in or register to post comments