Advertisement

Goodni

Published/Aired: 
January 2009
Description: 

For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi

Comments (7)

Log in or register to post comments

Highest Rated

gmint7's picture
gmint7
Activity Score 2683

:::J:::

NICE. it wor

:::J:::

TRICKY's picture
TRICKY
Activity Score 3954

memorable eye candy

The man who stops advertising to save money is like the man who stops the clock to save time

premc's picture
premc
Activity Score 917

very nice one !! 7/10

radical

derya's picture
derya
Activity Score 302

ı love this campaing.it includes right insight.

StarlaY's picture
StarlaY
Activity Score 310

Lovely...
“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

I didn't get it, so you don't complete the words coz the person is so tired and the mattress puts you to sleep instantly?

It's like the first thought, not sure if it'd sell the brand.

NastyJester's picture
NastyJester
Activity Score 740

Oh, there's more of them. I don't like this as much as the others.

gmint7's picture
gmint7
Activity Score 2683

:::J:::

NICE. it wor

:::J:::

Advertisement