Corrado: Goodni

For this campaign, all the prints were produced without using a computer. Watch the making of video: http://www.youtube.com/watch?v=ts2VIMGPyr8

Advertising Agency: Saatchi, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Illustrator: Happycentro
Typographer: Happycentro
Photographer: Federico Padovani
Digital artist: Marco Oliosi

Published: 
January 2009

7 comments

TRICKY's picture
TRICKY
3954 pencils

memorable eye candy

The man who stops advertising to save money is like the man who stops the clock to save time

premc's picture
premc
917 pencils

very nice one !! 7/10

radical

derya's picture
derya
302 pencils

ı love this campaing.it includes right insight.

StarlaY's picture
StarlaY
310 pencils

Lovely...
“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

I didn't get it, so you don't complete the words coz the person is so tired and the mattress puts you to sleep instantly?

It's like the first thought, not sure if it'd sell the brand.

NastyJester's picture
NastyJester
740 pencils

Oh, there's more of them. I don't like this as much as the others.

gmint7's picture
gmint7
2683 pencils

:::J:::

NICE. it wor

:::J:::

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