Corporate Run: Knots

Corporate Run: Knots

The original corporate run will be held on August 20th. Register your company.

Advertising Agency: Young & Rubicam, Brazil
Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
Art Director: Thiago Lacorte
Copywriter: Gabriel Schmitt
Illustrator: Julius Otha

Your rating: None Average: 5 (2 votes)

Comments

Submitted by MarceloG on Fri, 2007-05-18 08:28.

Not that cool.

Submitted by ellehcimeo on Fri, 2007-05-18 09:19.

It's kinda cute. Maybe I've been affected too much by the dancing in the fields. Oh well.

Submitted by juliangray on Fri, 2007-05-18 10:31.

weak.

Submitted by Jet Propulsion Lab on Fri, 2007-05-18 12:53.

Very formulaic in thinking. By that I mean the juxtaposition of two disparate visual ideas that is
all too prevalent in event/sponsorship ads.

However, it says what it wants to say so clearly and I don't think I've seen this particular execution before. And for that reason, I quite like this piece of work. I also like their simple logo design. "Register" your company. Nice touch.

Personal tastes aside, there's nothing "weak" about this ad.

Submitted by juliangray on Fri, 2007-05-18 14:18.

It says nothing, there is no relevance to the idea. Why?

Is just saying "register". And the yuxtaposition is just a way to mix "move" and "suit", nothing more to it.

And dont judge me wrong, i dont think this is a bad ad, its just not up to it. And i have nothing against the execution, but the message slips trough with no repercution whatsoever. Nothing happens.

Submitted by badhairday on Sun, 2007-05-20 06:43.

very nice! laces that become a tie. cool!