The original corporate run will be held on August 20th. Register your company.
Advertising Agency: Young & Rubicam, Brazil
Creative Directors: Tomas Lorente, André Nassar, Marcelo Reis
Art Director: Thiago Lacorte
Copywriter: Gabriel Schmitt
Illustrator: Julius Otha
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6 Comments
Not that cool.
It's kinda cute. Maybe I've been affected too much by the dancing in the fields. Oh well.
weak.
Very formulaic in thinking. By that I mean the juxtaposition of two disparate visual ideas that is
all too prevalent in event/sponsorship ads.
However, it says what it wants to say so clearly and I don't think I've seen this particular execution before. And for that reason, I quite like this piece of work. I also like their simple logo design. "Register" your company. Nice touch.
Personal tastes aside, there's nothing "weak" about this ad.
It says nothing, there is no relevance to the idea. Why?
Is just saying "register". And the yuxtaposition is just a way to mix "move" and "suit", nothing more to it.
And dont judge me wrong, i dont think this is a bad ad, its just not up to it. And i have nothing against the execution, but the message slips trough with no repercution whatsoever. Nothing happens.
very nice! laces that become a tie. cool!