Corporate Roll Bowling Tournament: Shoes
Advertising Agency: 3 Advertising, Albuquerque, USA
Creative Director / Copywriter: Sam Maclay
Art Director: Mike Penn
Published: April 2009
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2 Comments
Bowling shoes?
http://www.madnike.com
typical concept. Real (insert culture) do (insert cultural stereotype here) and they don't (insert typical anticultural practice). Oh, and by the way... Real (re-insert culture here) also use our product to show it.
Really, everybody does that, and I am ever-skeptical about it's effectiveness. It's eithere going to be a major thought-altering tool for those who want to be accepted within said culture, or it's going to be scoffed at IF it doesn't get the cultural stereotypes just right.
Completely overdone idea though, no props for this one...
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