When you forget everything, you lose everything.
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors: Rodrigo Geisse
Art Directors: Rodrigo Geisse, Pancho Rojas
Copywriters: Mauricio Galaz, Gastón Morales
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19 Comments
Just an ad
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
yes! that's wat it supposed to be. but WTF it says?
it says "when you forget everything, you lose everything"... in the sense that when you forget you lose everybody, family wise.
the copy it's not good anyway.
you sure talk a lot without having much to say.
--
brandon
www.brandonknowlden.com
family tree?
family tree?
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
The idea is that Alzeimer patients forget every relative. They are trying too hard to be emotional.
thas very bad man
alzeihmer ads scare me.
i think i've seen this before but i don't remember where...
:-)
Same here, feels familiar.
i like it
yeah, the initial attraction of the layout wears off
once you "get the whole picture"
besides alzeihmer's is a lot more painful than what the
picture suggests.
bad fotography, maybe!!
they showed me a picture & i laughed
dignity has never been photographed
That touch my heart
There's something weird about the placement of the blank tiers. It looks like "grandpa" 1) has no children, and 2) has a mother and father who were brother and sister.
need more drama in copy and art direction
...when you forget something, you lose everything
podria haber sido un buen aviso
it would be a good advise
touching!
I like the simplicity and the tone, and it does get the message across. Possibly the execution could be improved.