Corporacion Alzheimer Chile: Grandma
When you forget everything, you lose everything.
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors: Rodrigo Geisse
Art Directors: Rodrigo Geisse, Pancho Rojas
Copywriters: Mauricio Galaz, Gastón Morales
12 comments
I dont get it
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
It's a family tree... like from the traditional families. but there's no one in it, alzheimer is a neuro-degenerative disease, mainly causing memorie loss and strange conduct ... rather simple.
What's not to get? They've forgotten who their family is.
maybe bickov has a little alzheimer…
I don't like the idea nor the concept. but it works... i guess
Good work...
what i don't understand is, why are both on the same position in the family tree :)
Yeah, cool it works
Inspiration exists, but it has to find us working
It's a clear thought and it works. The only thing is that family trees have been done a milion times.
I hate this copy... it's meaningless....
nice!!
I like it, good idea... BUT... would it not make more sense if the old man with alzheimers was on the top of the tree?