Corona: Tiananmen

Tiananmen Square happens every day on our beaches.

Advertising Agency: JWT, Madrid, Spain
Executive Creative Director: Jaime Chavarri
Creative Directors: Alberto Quirantes, Santiago Elena, Ivan de Dios
Art Director: Néstor Santana
Copywriter: Carolina Piñeiro

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certaintly's picture
4060 pencils

my initial reaction is: so horrible. dont compare what happened to tianamen square to litter on beaches.

but then i think, ok. to animals i suppose it is. but still, using tianamen square is too strong and irrelevant.
a cause like this needs less borrowed interest, and more thought

Peter Frank's picture
Peter Frank
532 pencils

80's ad

Vsociety's picture
27 pencils

I thought I should do something to save the planet but apparently, turtle are in charge for it.

Junior copywriter

Roger Keynes's picture
Roger Keynes
5497 pencils

My initial reaction was... Like it! :)

But then, I thought... LIKE IT!!!

Will Think for Salary

printlover's picture
532 pencils

Of course, man and turtles have the same value!

uncertaintly's picture
225 pencils

I like the idea, but hate the execution. Also, you didn't need to ad "Tianamen square" cpoy... it's like over explaining it. Overall : fail.

adri10288's picture
309 pencils

I wouldn't borrow Tiananmen Square for use in any ad. Even if it's about saving the turtles. How is this linked to Corona?

kleenex's picture
22858 pencils


Andrej Troha's picture
Andrej Troha
613 pencils

Tiananmen reference was used many times in advertising, as were many other historical photos. I don’t see any problem with that.
One of the best executions was by Sims snowboards. I’m sure you all remember this piece of brilliance:

spoild's picture
17 pencils

First reaction is confusing
Normally, baby turtles leave the beach and litter is washed onto shore..
It would have been crisper if the hatchlings would be climbing out of a trash littered sand nest

historica's picture
104 pencils

simple and ...........

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