Corona Paints: Princess

Free your walls from doodles.
Washable walls.

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez, Diego Ortiz, Oscar Muñoz, Edward Jaramillo, Norman Tirano
Art Directors: Oscar Muñoz, Norman Tirano
Copywriters: Diego Ortiz, Edward Jaramillo, Andrés Celis
Photographer: Ale Burset
Post: Diego Speroni

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3 comments

damnson's picture
damnson
6055 pencils

Hm, smart idea. I like it.

An axe murderer of ads.

Hammad S's picture
Hammad S
488 pencils

I'm a little unsure how the characters relate. Can you explain?

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Hey Hammad - Kids are notorious for drawing pictures of super heroes, fantasy figures, clowns etc. on walls with crayon or pencil instead of using paper. The characters represent the drawings on the walls, and to cement the idea they use items that would normally hang on the walls (clocks, shelves...). It's an OK idea - dunno how I feel about it... the best kind of advertising is one that shares an "aha" moment with the viewer, but judging by the comments (which I'm honestly surprised by) it seems many didn't get it - so don't feel bad ;-)

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