Corona Beer: Your sister

Actually I fancied your sister first.
Drink responsibly or you’ll regret what you said last night.

Advertising Agency: JWT Madrid, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chávarri, Juan García-Escudero
Art Director: Juan García-Escudero
Copywriter: Jaime Chávarri
Photographer: The unknown artist
Producers: Antonio Ortega, Ana Malpica
Published: April 2011

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think it's funny but why would Corona promote this message? If it's vs. drinking and driving I could understand but this is like saying 'hey let's all drink mineral water'.

nezumi's picture
35 pencils

Maybe they try to say something like; Its about the quality not the quantity, or that its about the taste not the alcohol.

taow44's picture
2 pencils

If it's vs. drinking and driving I could understand but this is like saying

QuentinFachon's picture
23 pencils

The message is not saying Do not drink alcohol. It's just telling to drink with moderation. Coronna is a tasty beverage and they do not support people who consume their product abusivly. They promote the consumption with moderation of alcohol. It's good for their image.

Glut's picture
3947 pencils

that´s right quentin. It´s a very interesting approach and funny by the way

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