Corona Beer: Charisma

Honestly boss, you lack charisma.
Drink responsibly or you’ll regret what you said last night.

Advertising Agency: JWT Madrid, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Jaime Chávarri, Juan García-Escudero
Art Director: Juan García-Escudero
Copywriter: Jaime Chávarri
Photographer: The unknown artist
Producers: Antonio Ortega, Ana Malpica
Published: April 2011

12 comments

Vingy's picture
Vingy
474 pencils

hahaha i like this maybe not very new but i think is a great idea

pez's picture
pez
1800 pencils

strange photoshop...

Tamis Witchy's picture
Tamis Witchy
54 pencils

That´s why I don´t drink, ja.

AdBuzzer's picture
AdBuzzer
1168 pencils

The idea behind this ad is quite nice, but the execution doesn't really translate it in a clear and compelling way.

bakamono's picture
bakamono
1004 pencils

You carry a load on your back how is that not clear?

because therefore it is

everartz's picture
everartz
7611 pencils

people shouldnt drink PERIOD!!!

| Everartz |

pinkads's picture
pinkads
116 pencils

one of those rare times when COPY rocks and ART is a let down

_______________________
it's all in the head!!!

Roman Roman's picture
Roman Roman
50 pencils

Funniest among the three. Nice

Mr. Green's picture
Mr. Green
109 pencils

My eyes are burning!!!

shahidali's picture
shahidali
4067 pencils

Good copy. This one's the best. Loved the idea and the series.

shahid

adgoodie's picture
adgoodie
184 pencils

These are great. However, I think the payoff line is weak. It doesn't tie in the whole "burden" or "weight" of your consequences as the visual shows. I'm not saying be literal, but there's no connection between the two.

nemesis's picture
nemesis
761 pencils

Nice copies and art direction. Good work.

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