Coroa Hand Tools: Sledgehammer, Urinol

It's a Quick Fix. Coroa Hand Tools.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Denis Kakazu, Paulo Engler, Adriana Franco
Copywriter: Rafael Campos, Erick Stossel
Illustrator: Boreal
Photographers: Denis Kakazu, Paulo Engler
Published: April 2009

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16 comments

Gearbox's picture
Gearbox
120 pencils

Inspired by failblog, no doubt. Possibly thereifixedit.com

Guest's picture
Guest

you're right Gearbox, i saw all those pictures on failblog.

Hiperion's picture
Hiperion
3138 pencils

So sad...

imagineit's picture
imagineit
552 pencils

I do not understand this at all!

iamthemob's picture
iamthemob
18 pencils

if it's badly done, you use the tool to fix it
the target would get it easily
nicely done ;)

Guest's picture
Guest

Very pertinent to the target. And blogs are reference, not ads. Nice work.

Ernestin's picture
Ernestin
25 pencils

Very pertinent with the target. And blogs are reference, not ads.
Good work.

Guest's picture
Guest

makes no sense. they still lifted the entire idea. just turned it into an ad. that's not thinking

Guest's picture
Guest

Very nice, i really like this campaign. This is my favorite.

Hiperion's picture
Hiperion
3138 pencils

You have a courious concept of "reference" :DDDD

Guest's picture
Guest

Ernestin has my vote.
I like it.

Tulio Malone's picture
Tulio Malone
12 pencils

Totally true. Like them all. Great.

Dzsoi's picture
Dzsoi
5269 pencils

lol I wonder where all these "stolen" guys were when those ads with lifted creativity tests were posted with the headline "how far does your creativity go?"...

AdventureAd's picture
AdventureAd
186 pencils

I don`t like it.
But i don`t see any problem in use internet and email stuffs in advertising.

Billoughsby's picture
Billoughsby
5091 pencils

Agreed. Source of inspiration doesn't matter. That's raw material in the hands of the artist. It's what you do with it. No "Gotcha!" here.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

bitebrands's picture
bitebrands
36 pencils

i get it, they should move the other one..

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