It's a Quick Fix. Coroa Hand Tools.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Directors: Denis Kakazu, Paulo Engler, Adriana Franco
Copywriter: Rafael Campos, Erick Stossel
Illustrator: Boreal
Photographers: Denis Kakazu, Paulo Engler
Published: April 2009
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16 Comments
Inspired by failblog, no doubt. Possibly thereifixedit.com
you're right Gearbox, i saw all those pictures on failblog.
So sad...
I do not understand this at all!
if it's badly done, you use the tool to fix it
the target would get it easily
nicely done ;)
Very pertinent to the target. And blogs are reference, not ads. Nice work.
Very pertinent with the target. And blogs are reference, not ads.
Good work.
makes no sense. they still lifted the entire idea. just turned it into an ad. that's not thinking
Very nice, i really like this campaign. This is my favorite.
You have a courious concept of "reference" :DDDD
Ernestin has my vote.
I like it.
Totally true. Like them all. Great.
lol I wonder where all these "stolen" guys were when those ads with lifted creativity tests were posted with the headline "how far does your creativity go?"...
I don`t like it.
But i don`t see any problem in use internet and email stuffs in advertising.
Agreed. Source of inspiration doesn't matter. That's raw material in the hands of the artist. It's what you do with it. No "Gotcha!" here.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
i get it, they should move the other one..
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