Corinthia Hotel London: 5 Minutes

Each fact about this new luxury hotel is brought to life with a mixture of light-hearted wit and intriguing minimalistic info-graphic illustration, breaking with the traditional hotel advertising which often defaults to room interior shots.

Advertising Agency: WCRS&Co, London, UK
Creative Directors: Jo Moore, Simon Robinson
Creatives: Alex Holder, Oli Beale, Richard Kivell, Andreas Dithmer, Jane Briers, Dave Cornmell, Katy Hopkins, Steve Hawthorne
Illustrator: Anthony Burill
Project Managers: Sarah Knight, Sophia Cliffe
Account Managers: Torie Wilkinson, Ildut Loarer
Published: March 2011

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11 comments

abake's picture
abake
1266 pencils

Love the entire campaign!
The art direction is very distinctive and the copy is nice and understated. Brilliant.

CuriousPencil's picture
CuriousPencil
4227 pencils

My issue with these are the glaringly forced jokes in each of these ads. Everything goes really smoothly, the whole feel is a good idea, then some joker slaps on a pun and spoils the whole thing.

And the self-congratulatory 'breaking with traditional ... advertising... room interior shots' -- did these ads not have a look at the hotel website before smugging their way all over here? All I could find over there was a suave, slick website for a hotel charging rooms at GBP520 per night.

Not, I would imagine, an audience who would appreciate jokes about watching pigeons from their room. I really do like the style of these, apart from the jokes, but I also think they're misdirected audience-wise.

morse's picture
morse
16005 pencils

Works for me. Very aspirational. Love the unusual art direction for a hotel.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
Glut
3947 pencils

Boring series. Not even one single thing to highlight

atb2005's picture
atb2005
13567 pencils

Reminds me of http://adsoftheworld.com/taxonomy/brand/in_the_palace

The difference being that the In The Palace campaign is a lot wittier.

chapelier's picture
chapelier
154 pencils

The Palace campaign is SO much better! Thanks for the link.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

dadada's picture
dadada
1720 pencils

i don't get it

Everybody is creative, be yourself.

TommyO's picture
TommyO
1866 pencils

I don't get it either.

Vingy's picture
Vingy
474 pencils

Sorry i don´t get it

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

I JUST WANT TO SAY WHY WOULD A CUSTOMER WILL TAKE INTEREST IN KNOWING THE DISTANCE FORM THE PRIME MINISTER'S HOUSE? NOT SO INTERESTING. IN FACT, THE JOKE IS ALSO NOT THAT HILARIOUS.

Dharmesh Padia

Joda's picture
Joda
357 pencils

i love it!

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