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5 Minutes

Agency: 
Published/Aired: 
March 2011
13966
Description: 

Each fact about this new luxury hotel is brought to life with a mixture of light-hearted wit and intriguing minimalistic info-graphic illustration, breaking with the traditional hotel advertising which often defaults to room interior shots.

Print advertisment created by WCRS, United Kingdom for Corinthia Hotel, within the category: Transport.

Comments (11)

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abake's picture
abake
Activity Score 1264

Love the entire campaign!
The art direction is very distinctive and the copy is nice and understated. Brilliant.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

My issue with these are the glaringly forced jokes in each of these ads. Everything goes really smoothly, the whole feel is a good idea, then some joker slaps on a pun and spoils the whole thing.

And the self-congratulatory 'breaking with traditional ... advertising... room interior shots' -- did these ads not have a look at the hotel website before smugging their way all over here? All I could find over there was a suave, slick website for a hotel charging rooms at GBP520 per night.

Not, I would imagine, an audience who would appreciate jokes about watching pigeons from their room. I really do like the style of these, apart from the jokes, but I also think they're misdirected audience-wise.

morse's picture
morse
Activity Score 17867

Works for me. Very aspirational. Love the unusual art direction for a hotel.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
Glut
Activity Score 3935

Boring series. Not even one single thing to highlight

atb2005's picture
atb2005
Activity Score 13557

Reminds me of http://adsoftheworld.com/taxonomy/brand/in_the_palace

The difference being that the In The Palace campaign is a lot wittier.

chapelier's picture
chapelier
Activity Score 154

The Palace campaign is SO much better! Thanks for the link.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

dadada's picture
dadada
Activity Score 1720

i don't get it

Everybody is creative, be yourself.

TommyO's picture
TommyO
Activity Score 1866

I don't get it either.

Vingy's picture
Vingy
Activity Score 474

Sorry i don´t get it

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

I JUST WANT TO SAY WHY WOULD A CUSTOMER WILL TAKE INTEREST IN KNOWING THE DISTANCE FORM THE PRIME MINISTER'S HOUSE? NOT SO INTERESTING. IN FACT, THE JOKE IS ALSO NOT THAT HILARIOUS.

Dharmesh Padia

Joda's picture
Joda
Activity Score 357

i love it!

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