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axelk's picture
286 pencils

very nice. cruel but efficient, like a social ad should be

LAZ's picture
288 pencils

Just amazing.. not too complicated, but makes you think.

Truly great campaign! Deserved the metal (unlike ohthers:)

justpassingby's picture
1368 pencils

These are fantastic, i wonder if they actually went to Africa and shot these? It would also be interesting to see if they got paid for it too.

j2mango's picture
534 pencils

The art is not bad
the idea is so so

Citizen of the earth's picture
Citizen of the earth
36 pencils

I completely agree to justpassingby. can we hav someone on behalf of the agency say something on this.
Nice ad though.

me thinks's picture
me thinks
722 pencils

one of the best campaigns i've seen recently on AOTW

varatphong's picture
78 pencils

The goal at the end of the day is to make people
want to buy the product.

Does it really make you want to buy a handbag?


brainzed's picture
652 pencils

No, but it makes me want to donate…

fluffy's picture
236 pencils

I hope they run these in fashion mags. Great ads.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I'm sure (hope) that would be their media buy.

fersvax's picture
1237 pencils



Saatchi Amsterdam's picture
Saatchi Amsterdam
2 pencils

Thanks for all the comments! We are very happy with this campaign and the Silver Cannes Lion it won. And yes, it's true; we really went to Africa for the shoot. It was one of the poorest parts of Kenya and we've gotten all the help we needed from a local tribe. The people from Cordaid coordinated everything for us. Maybe nice to know: from tomorrow we are to auction off our Silver Cannes Lion. All proceeds will go to Cordaid Mensen in Nood. You can find the auction on the Adformatie website ( The auction starts tomorrow and will end july 4th at 12.00 pm.

The Saatchi & Saatchi Amsterdam Team

Marcos's picture
32 pencils

goed gedaan !

fersvax's picture
1237 pencils



Vicky's picture
375 pencils

I have no words.... beautiful campaign... it deserved a Gold Lion, not Silver.

Rog's picture
6094 pencils

Great stuff.
Hits exactly how it needs to hit.

>>>> That's not an ad. THIS is an ad.

Ainadaliel's picture
271 pencils

I like this campaign. It reminds me of Dane Cook's spiel for last year's Comic Relief (youtube it!).

Nothing gets the message across the way guilt does!

cp's picture
354 pencils

The twist is easily understood, and that's make it good, and these models look so real!
At first glance I thought it was something environmental though

appie's picture
157 pencils

Can't help Lovin' it!

erness's picture
69 pencils

truly amazing! its all i can say

credosian's picture
272 pencils

lovely baby

thats the way to go

really nice work

hits bang on
"The impossible is an illusion"
-Pushkaraj Shirke

justpassingby's picture
1368 pencils

lovely baby??

credosian's picture
272 pencils

'BABY' is the term i give to a piece of work

any piece of creativity is a creator's baby

this 'baby' was perfect :)
"The impossible is an illusion"
-Pushkaraj Shirke

Wordnerd's picture
6662 pencils

Very nice! And well executed.

Also nice: 23 Comments and no one said "Done" way to go guys ;)

pietmiller's picture
100 pencils

Pretty good executed but not a very original thought.

cherrypisces's picture
2 pencils

Hello, Everybody, nice to getting to know you here. We are handbags & belts manufacturer located in Huadu ,Guangzhou China. Welcome to visit our website for more information. We have 200 workers in handbags factory and 80 workers in belt factory, if you have any inquries please don't hesitate to email us at We will offer you our best prices and services.

Mongoose's picture
4981 pencils

Fantastic. I love these.

Make the logo Bigger and the black, Darker!

KDadá's picture
106 pencils

Art directions sooo great!

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