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Cordaid: Handbag
Advertising Agency: Saatchi & Saatchi, Amstelveen, The Netherlands
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi Tribe (Tim Bishop)
Photographer: Calle Stolze
Producer: Jan Willem Wiesenekker
Account Supervisor: Ard Krak
Advertiser's Supervisor: Alexandra van Nieuwenhuyzen
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very nice. cruel but efficient, like a social ad should be
http://canofthought.blogspot.com
Just amazing.. not too complicated, but makes you think.
Truly great campaign! Deserved the metal (unlike ohthers:)
These are fantastic, i wonder if they actually went to Africa and shot these? It would also be interesting to see if they got paid for it too.
The art is not bad
the idea is so so
I completely agree to justpassingby. can we hav someone on behalf of the agency say something on this.
Nice ad though.
one of the best campaigns i've seen recently on AOTW
The goal at the end of the day is to make people
want to buy the product.
Does it really make you want to buy a handbag?
vp
http://www.puerhcha.com
No, but it makes me want to donate…
I hope they run these in fashion mags. Great ads.
I'm sure (hope) that would be their media buy.
WOW!!!!!!!
Thanks for all the comments! We are very happy with this campaign and the Silver Cannes Lion it won. And yes, it's true; we really went to Africa for the shoot. It was one of the poorest parts of Kenya and we've gotten all the help we needed from a local tribe. The people from Cordaid coordinated everything for us. Maybe nice to know: from tomorrow we are to auction off our Silver Cannes Lion. All proceeds will go to Cordaid Mensen in Nood. You can find the auction on the Adformatie website (www.adfoblog.nl). The auction starts tomorrow and will end july 4th at 12.00 pm.
The Saatchi & Saatchi Amsterdam Team
goed gedaan !
Congrats!!!
I have no words.... beautiful campaign... it deserved a Gold Lion, not Silver.
Great stuff.
Hits exactly how it needs to hit.
>>>> That's not an ad. THIS is an ad.
I like this campaign. It reminds me of Dane Cook's spiel for last year's Comic Relief (youtube it!).
Nothing gets the message across the way guilt does!
The twist is easily understood, and that's make it good, and these models look so real!
At first glance I thought it was something environmental though
Can't help Lovin' it!
truly amazing! its all i can say
eRneSS!
lovely baby
thats the way to go
really nice work
hits bang on
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
lovely baby??
'BABY' is the term i give to a piece of work
any piece of creativity is a creator's baby
this 'baby' was perfect :)
www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke
Very nice! And well executed.
Also nice: 23 Comments and no one said "Done" way to go guys ;)
Pretty good executed but not a very original thought.