Cordaid: Beer
Advertising Agency: Saatchi & Saatchi, Amstelveen, The Netherlands
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi Tribe (Tim Bishop)
Photographer: Calle Stolze
Producer: Jan Willem Wiesenekker
Account Supervisor: Ard Krak
Advertiser's Supervisor: Alexandra van Nieuwenhuyzen
Comments
This is brilliant on so many levels. Not only the strategy - call to action hits people right away via text messages - but the idea in this one in particular, about a pint of beer or fresh water - would get me every time I leave a bar. Text a donation while I'm tipsy?...sure!!!!!
Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052
Take The Survey http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d
Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052 | Survey http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d
realy like it
sunil
Fot the same money you buy a beer, you could be online all day. Etc etc etc etc.