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Cordaid: Beer
Advertising Agency: Saatchi & Saatchi, Amstelveen, The Netherlands
Creative Director: Magnus Olsson
Copywriter: Saatchi/Saatchi Tribe
Art Director: Saatchi/Saatchi Tribe (Tim Bishop)
Photographer: Calle Stolze
Producer: Jan Willem Wiesenekker
Account Supervisor: Ard Krak
Advertiser's Supervisor: Alexandra van Nieuwenhuyzen
Comments
This is brilliant on so many levels. Not only the strategy - call to action hits people right away via text messages - but the idea in this one in particular, about a pint of beer or fresh water - would get me every time I leave a bar. Text a donation while I'm tipsy?...sure!!!!!
Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052
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realy like it
Fot the same money you buy a beer, you could be online all day. Etc etc etc etc.
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