Coral Paint: 2

The chances of mold decorating your ceiling are minimal.

Advertising Agency: Leo Burnett, Brazil
Art Director: André Gola
Copywriter: Carla Cancellara
Creative Director: Ruy Lindenberg


OMaxweller's picture
79 pencils

This is very different and memorable. I like it and think the execution is quite good. However, I think the mold could have been made to look a tad more realistic.. not so controlled.

shutdahellup's picture
26 pencils

how many people have mold on their ceilings? how many people are waiting around for mold on their ceilings to form decorative design? one last question: who cares about nice art direction if your idea is crap?

OMaxweller's picture
79 pencils

Clearly you have never rented an apartment in NYC. Ha!

yalaurie's picture
121 pencils

or near the beach in Southern California.

G.J.'s picture
149 pencils

shutdahellup: 1. there are a fair amount of people with tat problem. it can happen when water seeps from ur neighbours on top, esp in the bath area. 2. people don't wait for it to happen, they are just too lazy to do anything about it. like me. 3. it's a visual idea. 4. shutdahellup!

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

theanc's picture
2781 pencils

Idea is cool but I'm not sure about the line.


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