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Agency: 
Published/Aired: 
September 2008
1081
Description: 

Print advertisment created by Leo Burnett, Brazil for Coral, within the category: Industrial, Agriculture.

The chances of mold decorating your ceiling are minimal.

Advertising Agency: Leo Burnett, Brazil
Art Director: André Gola
Copywriter: Carla Cancellara
Creative Director: Ruy Lindenberg

Comments (6)

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OMaxweller's picture
OMaxweller
Activity Score 79

This is very different and memorable. I like it and think the execution is quite good. However, I think the mold could have been made to look a tad more realistic.. not so controlled.

shutdahellup's picture
shutdahellup
Activity Score 26

how many people have mold on their ceilings? how many people are waiting around for mold on their ceilings to form decorative design? one last question: who cares about nice art direction if your idea is crap?

OMaxweller's picture
OMaxweller
Activity Score 79

Clearly you have never rented an apartment in NYC. Ha!

yalaurie's picture
yalaurie
Activity Score 121

or near the beach in Southern California.

G.J.'s picture
G.J.
Activity Score 149

shutdahellup: 1. there are a fair amount of people with tat problem. it can happen when water seeps from ur neighbours on top, esp in the bath area. 2. people don't wait for it to happen, they are just too lazy to do anything about it. like me. 3. it's a visual idea. 4. shutdahellup!

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

theanc's picture
theanc
Activity Score 2783

Idea is cool but I'm not sure about the line.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

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