National No Smoking Day, Tree

Agency Network: 
November 2009

Print advertisment created by DDB, Portugal for COPPT, within the category: Public Interest, NGO.

Smoking causes lung and respiratory system destruction.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images

Comments (5)

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everartz's picture
Activity Score 7615


| everartz |

Pedestrian's picture
Activity Score 492

Um. What?

EGGO's picture
Activity Score 354

Uninteresting copy. Hell, these kinds of warnings are on the cigarettes themselves in the USA. Make it more interesting. There's a line that was so great that uses the "flip the words" strategy that said, "Cancer cures smoking." Or an ad where it shows a cigarette and the headline reads, "It gets through 30 a day." using an old saying smokers usually say.

You're trying to connect the planet with your own health and it just gets to a weird place.

You have to hate advertising in order to truly love it.

silvi's picture
Activity Score 4172

This message doesn´t make anybody stop smoking.
Sorry. After see these, i have to go to my smoke break.
See you in a minute.

rolling.stone's picture
Activity Score 2741

I really liked it

far clearer & best among others

btw nothing can stop smokers to smoking at least advertising / creative ideas alone cant untill smokers dont have will power to quit smoking, & many of us smoke despite knowing consequences of smoking


~ Quite obviously, I have gathered no moss ! ~