COPPT (Confederação Portuguesa de Prevenção do Tabagismo): National No Smoking Day, Tree
Smoking causes lung and respiratory system destruction.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.
Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images
Published: November 2009
6 Comments
no!!!!!
| Everartz |
Um. What?
Uninteresting copy. Hell, these kinds of warnings are on the cigarettes themselves in the USA. Make it more interesting. There's a line that was so great that uses the "flip the words" strategy that said, "Cancer cures smoking." Or an ad where it shows a cigarette and the headline reads, "It gets through 30 a day." using an old saying smokers usually say.
You're trying to connect the planet with your own health and it just gets to a weird place.
You have to hate advertising in order to truly love it.
This message doesn´t make anybody stop smoking.
Sorry. After see these, i have to go to my smoke break.
See you in a minute.
I really liked it
far clearer & best among others
btw nothing can stop smokers to smoking at least advertising / creative ideas alone cant untill smokers dont have will power to quit smoking, & many of us smoke despite knowing consequences of smoking
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~ Quite obviously, I have gathered no moss ! ~
I love it. Those tree branches remind me of dry smoking lungs. Brilliant.
Eventually ads can help on our decision to quit smoking. I know they have helped me.
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