Smoking causes lung and respiratory system destruction.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.
Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images
Published: November 2009
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Comments
no!!!!!
| Everartz |
Um. What?
Uninteresting copy. Hell, these kinds of warnings are on the cigarettes themselves in the USA. Make it more interesting. There's a line that was so great that uses the "flip the words" strategy that said, "Cancer cures smoking." Or an ad where it shows a cigarette and the headline reads, "It gets through 30 a day." using an old saying smokers usually say.
You're trying to connect the planet with your own health and it just gets to a weird place.
You have to hate advertising in order to truly love it.
This message doesn´t make anybody stop smoking.
Sorry. After see these, i have to go to my smoke break.
See you in a minute.
I really liked it
far clearer & best among others
btw nothing can stop smokers to smoking at least advertising / creative ideas alone cant untill smokers dont have will power to quit smoking, & many of us smoke despite knowing consequences of smoking
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