COPPT (Confederação Portuguesa de Prevenção do Tabagismo): National No Smoking Day, Chimney
Smoke contains benzene, nitrosamides, formaldehyde and hidrogen cyaned.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.
Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images
Published: November 2009


7 Comments
Just a step back.
.: look for the green giant on the label :.
I didnot understand why is the spelling of HYDROGEN is mistaken...? or may be there is some other reason for this
start with your copywriters...
its hydrogen cyanide.
Quite really.
I actually like the idea, but is it really that hard to use spell check? Or at least an online dictionary?... There's simply no excuse for someone not getting slapped.
Alexandra Duarte. ¿What are you smoking? Focus in your job!
informative enough
not sure about the reason behind spelling mistakes (perhaps lingual difference)
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
This one is too obvious. Like the other ones more than this. Spelling mistakes where lingual difference "hydrogen" in portuguese is speled "hidrogénio".
www.areasdeluz.com