COPPT (Confederação Portuguesa de Prevenção do Tabagismo): National No Smoking Day, Chimney

Smoke contains benzene, nitrosamides, formaldehyde and hidrogen cyaned.
If you really want to save the planet's life. Start with your own.
17th of November is National No Smoking Day.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Getty Images
Published: November 2009


PERP's picture
433 pencils

Just a step back.

.: look for the green giant on the label :.

Guest's picture

I didnot understand why is the spelling of HYDROGEN is mistaken...? or may be there is some other reason for this

Prof's picture
1453 pencils

start with your copywriters...

its hydrogen cyanide.

Quite really.

kgeiger's picture
7209 pencils

I actually like the idea, but is it really that hard to use spell check? Or at least an online dictionary?... There's simply no excuse for someone not getting slapped.

silvi's picture
4172 pencils

Alexandra Duarte. ¿What are you smoking? Focus in your job!

rolling.stone's picture
2740 pencils

informative enough

not sure about the reason behind spelling mistakes (perhaps lingual difference)


~ Quite obviously, I have gathered no moss ! ~

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