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Surfer

Agency: 
Published/Aired: 
July 2011
Description: 

Back to baby soft skin.
UV protection with moisturizer and antioxidants.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Paulo Gomes, Marcelo Bresciani, Sidney Braz
Art Director: Alexandre Tommasi
Copywriter: Monica Zimmermann
Agency Producer: Paula Rinaldi

Comments (21)

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Highest Rated

theeyevan's picture
theeyevan
Activity Score 6

Good concept but execution didn't work effectively. looks like a giant on a board.

:) Awesome Ivan

The JACK's picture
The JACK
Activity Score 438

very badly expressed...

historica's picture
historica
Activity Score 110

the child has no childish attitude

Lazarus's picture
Lazarus
Activity Score 1536

Got a chuckle out of this.

Glut's picture
Glut
Activity Score 3937

first idea

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
Activity Score 48

really terrible

kleenex's picture
kleenex
Activity Score 43337

did they use a real baby for this???

oscarvera's picture
oscarvera
Activity Score 64

Malisima!! en todo sentido..

Tiago Romero's picture
Tiago Romero
Activity Score 3

Nice! Fucking cool!

martins87's picture
martins87
Activity Score 2

Loved it, congrats!

Theo_'s picture
Theo_
Activity Score 5

As I understand, the child has no childish attitude, because he is not a real child. He is an adult surfer that has a baby soft skin because of the sunscreen. I like it. It's a very different approach.

diegovaughan's picture
diegovaughan
Activity Score 2

The concept of this piece is well worked.

I really like and is well resolved with a different view. It is not the first idea.

Jhonny's picture
Jhonny
Activity Score 28

Coincidence. But those who liked it are new members.

Jhonny's picture
Jhonny
Activity Score 28

Tak tak. Do you like your job?

Let's put the work here and wait for the honest feedback?

JosephTBWA's picture
JosephTBWA
Activity Score 51

About the concept: it can be effective, but it is very very old. About art direction: One of the worst I've ever seen.... I know you guys can do better.... Besides that, it seems like you hired a student to retouch what was bad already.

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

So... If I use this sunscreen, I'll shrink. hahahahahahahahahaha not funny!

Ad or die.

publiaddict's picture
publiaddict
Activity Score 8

there is nothing here....

shahabblack's picture
shahabblack
Activity Score 5

wow, lame

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

All i think about when i see this is the Evian Roller babies ad.

Temple's picture
Temple
Activity Score 11337

Some things never change, i.e. agency people coming here for a self-congratulation festival on agency's lame ad.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Lame and too literal ..

theeyevan's picture
theeyevan
Activity Score 6

Good concept but execution didn't work effectively. looks like a giant on a board.

:) Awesome Ivan

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