Coppertone: Surfer

Back to baby soft skin.
UV protection with moisturizer and antioxidants.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Paulo Gomes, Marcelo Bresciani, Sidney Braz
Art Director: Alexandre Tommasi
Copywriter: Monica Zimmermann
Agency Producer: Paula Rinaldi

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21 comments

The JACK's picture
The JACK
438 pencils

very badly expressed...

historica's picture
historica
106 pencils

the child has no childish attitude

Lazarus's picture
Lazarus
1502 pencils

Got a chuckle out of this.

Glut's picture
Glut
3947 pencils

first idea

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
48 pencils

really terrible

kleenex's picture
kleenex
26920 pencils

did they use a real baby for this???

oscarvera's picture
oscarvera
44 pencils

Malisima!! en todo sentido..

Tiago Romero's picture
Tiago Romero
3 pencils

Nice! Fucking cool!

martins87's picture
martins87
2 pencils

Loved it, congrats!

Theo_'s picture
Theo_
5 pencils

As I understand, the child has no childish attitude, because he is not a real child. He is an adult surfer that has a baby soft skin because of the sunscreen. I like it. It's a very different approach.

diegovaughan's picture
diegovaughan
2 pencils

The concept of this piece is well worked.

I really like and is well resolved with a different view. It is not the first idea.

Jhonny's picture
Jhonny
28 pencils

Coincidence. But those who liked it are new members.

Jhonny's picture
Jhonny
28 pencils

Tak tak. Do you like your job?

Let's put the work here and wait for the honest feedback?

JosephTBWA's picture
JosephTBWA
51 pencils

About the concept: it can be effective, but it is very very old. About art direction: One of the worst I've ever seen.... I know you guys can do better.... Besides that, it seems like you hired a student to retouch what was bad already.

Tio Patinhas's picture
Tio Patinhas
98 pencils

So... If I use this sunscreen, I'll shrink. hahahahahahahahahaha not funny!

Ad or die.

publiaddict's picture
publiaddict
8 pencils

there is nothing here....

shahabblack's picture
shahabblack
5 pencils

wow, lame

My_friend_Goo's picture
My_friend_Goo
289 pencils

All i think about when i see this is the Evian Roller babies ad.

Temple's picture
Temple
9621 pencils

Some things never change, i.e. agency people coming here for a self-congratulation festival on agency's lame ad.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Lame and too literal ..

theeyevan's picture
theeyevan
6 pencils

Good concept but execution didn't work effectively. looks like a giant on a board.

:) Awesome Ivan

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