Coppertone: Surfer

Back to baby soft skin.
UV protection with moisturizer and antioxidants.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Paulo Gomes, Marcelo Bresciani, Sidney Braz
Art Director: Alexandre Tommasi
Copywriter: Monica Zimmermann
Agency Producer: Paula Rinaldi

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21 comments

442 pencils

The JACKMonday, July 25, 2011 - 00:03

very badly expressed...

88 pencils

historicaMonday, July 25, 2011 - 02:29

the child has no childish attitude

1392 pencils

LazarusMonday, July 25, 2011 - 04:18

Got a chuckle out of this.

4083 pencils

GlutMonday, July 25, 2011 - 10:39

first idea

48 pencils

ÖzgürBeyinFikirleriMonday, July 25, 2011 - 11:06

really terrible

16752 pencils

kleenexMonday, July 25, 2011 - 13:10

did they use a real baby for this???

35 pencils

oscarveraMonday, July 25, 2011 - 13:30

Malisima!! en todo sentido..

3 pencils

Tiago RomeroMonday, July 25, 2011 - 13:31

Nice! Fucking cool!

2 pencils

martins87Monday, July 25, 2011 - 14:06

Loved it, congrats!

5 pencils

Theo_Monday, July 25, 2011 - 14:37

As I understand, the child has no childish attitude, because he is not a real child. He is an adult surfer that has a baby soft skin because of the sunscreen. I like it. It's a very different approach.

2 pencils

diegovaughanMonday, July 25, 2011 - 14:53

The concept of this piece is well worked.

I really like and is well resolved with a different view. It is not the first idea.

30 pencils

JhonnyMonday, July 25, 2011 - 14:55

Coincidence. But those who liked it are new members.

30 pencils

JhonnyMonday, July 25, 2011 - 15:05

Tak tak. Do you like your job?

Let's put the work here and wait for the honest feedback?

51 pencils

JosephTBWAMonday, July 25, 2011 - 15:42

About the concept: it can be effective, but it is very very old. About art direction: One of the worst I've ever seen.... I know you guys can do better.... Besides that, it seems like you hired a student to retouch what was bad already.

98 pencils

Tio PatinhasMonday, July 25, 2011 - 17:01

So... If I use this sunscreen, I'll shrink. hahahahahahahahahaha not funny!

Ad or die.

8 pencils

publiaddictTuesday, July 26, 2011 - 01:44

there is nothing here....

5 pencils

shahabblackTuesday, July 26, 2011 - 02:09

wow, lame

287 pencils

My_friend_GooTuesday, July 26, 2011 - 03:24

All i think about when i see this is the Evian Roller babies ad.

9499 pencils

TempleTuesday, July 26, 2011 - 14:58

Some things never change, i.e. agency people coming here for a self-congratulation festival on agency's lame ad.

726 pencils

vidya.shankaranWednesday, July 27, 2011 - 07:32

Lame and too literal ..

www.wordsofbabel.blogspot.com

6 pencils

theeyevanWednesday, July 27, 2011 - 10:13

Good concept but execution didn't work effectively. looks like a giant on a board.

:) Awesome Ivan

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