Coppertone Sport
Protect yourself from the sun.
Advertising Agency: DM9JaymeSyfu, Philippines
Executive Creative Director: Eugene Demata
Creative Directors: Mike Calaquian, Jerry Hizon
Art Director: Mike Calaquian
Copywriter: Jerry Hizon
Creative: Allan Montayre
Agency Producers: Junette Laxamana, Amy Baquir
Photographer: Paolo Gripo
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
nice one!
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
they should integrate a line 'play and protect at the same time'
... its already been done...
it is a good point.
almost a match point...
Why repeat what the visual is already telling you?
Here the picure is doing most of the heavy lifting in communicating the message. The line should be quiet, almost invisible. There's NO NEED to force-feed the concept to the audience...
dah.
una cosa es exagerar o ser ridículo y otra es ser incoherente dentro del mundo que planteamos.
ya. tiene el paraguas. la pelota cae y?.... a la mierda.
amateur.
I really like this. The visual is right on and I think the copy actually helps in making the connection. Maybe they could have just said "Protect yourself." Short, almost 'invisible'.
http://www.wix.com/motorcityadman/portfolio_1
http://www.facebook.com/album.php?aid=31867&id=787991755&l=58541c44c6
Y si el paraguas es azul?. No sé, a lo mejor eso contribuye al branding (sorry, es sarcasmo).
Lo cierto es que el concepto es bueno. La dirección de arte me parece buenísima. Pero el recurso del paraguas crea un ruido al momento de entrar en contexto con su funcionalidad.
"Aquí también se opina en español y em português".
"no silencies lo que no sabes expresar".
Yes. Simple, engaging and insightful. Good job.
>>>> That's not an ad. THIS is an ad.
I like this.
The retouching is better than the golf one
Doing great work is hard, criticize others is way easier.
Everything fine. Cheers.
Where´s the third arm with the racket?
There is no concept, no sence. Protecting of the sun its ruining sport.
English clases!!
Todos somos ignorantes, pero no todos ignoramos lo mismo.