12 comments

novel's picture
novel
190 pencils

nice one!

klaussnow's picture
klaussnow
1675 pencils

they should integrate a line 'play and protect at the same time'

... its already been done...

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

it is a good point.
almost a match point...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Why repeat what the visual is already telling you?
Here the picure is doing most of the heavy lifting in communicating the message. The line should be quiet, almost invisible. There's NO NEED to force-feed the concept to the audience...

Carlos Duty's picture
Carlos Duty
96 pencils

dah.
una cosa es exagerar o ser ridículo y otra es ser incoherente dentro del mundo que planteamos.
ya. tiene el paraguas. la pelota cae y?.... a la mierda.

amateur.

ccsman04's picture
ccsman04
165 pencils

I really like this. The visual is right on and I think the copy actually helps in making the connection. Maybe they could have just said "Protect yourself." Short, almost 'invisible'.

Punch's picture
Punch
614 pencils

Y si el paraguas es azul?. No sé, a lo mejor eso contribuye al branding (sorry, es sarcasmo).

Lo cierto es que el concepto es bueno. La dirección de arte me parece buenísima. Pero el recurso del paraguas crea un ruido al momento de entrar en contexto con su funcionalidad.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Rog's picture
Rog
6094 pencils

Yes. Simple, engaging and insightful. Good job.

>>>> That's not an ad. THIS is an ad.

DarkSide's picture
DarkSide
1068 pencils

I like this.
The retouching is better than the golf one

me thinks's picture
me thinks
722 pencils

Everything fine. Cheers.

Joe76's picture
Joe76
772 pencils

Where´s the third arm with the racket?

LucasPS's picture
LucasPS
523 pencils

There is no concept, no sence. Protecting of the sun its ruining sport.

English clases!!

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