Copperstone Sport: Tennis

Copperstone Sport: Tennis

Coppertone Sport
Protect yourself from the sun.

Advertising Agency: DM9JaymeSyfu, Philippines
Executive Creative Director: Eugene Demata
Creative Directors: Mike Calaquian, Jerry Hizon
Art Director: Mike Calaquian
Copywriter: Jerry Hizon
Creative: Allan Montayre
Agency Producers: Junette Laxamana, Amy Baquir
Photographer: Paolo Gripo

Your rating: None Average: 9 (1 vote)

Comments

Submitted by novel on Mon, 2007-05-14 11:39.

nice one!

Submitted by klaussnow on Mon, 2007-05-14 12:11.

they should integrate a line 'play and protect at the same time'

Submitted by roman-schwienba... on Mon, 2007-05-14 12:24.

it is a good point.
almost a match point...

Submitted by Jet Propulsion Lab on Mon, 2007-05-14 12:59.

Why repeat what the visual is already telling you?
Here the picure is doing most of the heavy lifting in communicating the message. The line should be quiet, almost invisible. There's NO NEED to force-feed the concept to the audience...

Submitted by Carlos Duty on Mon, 2007-05-14 12:46.

dah.
una cosa es exagerar o ser ridículo y otra es ser incoherente dentro del mundo que planteamos.
ya. tiene el paraguas. la pelota cae y?.... a la mierda.

amateur.

Submitted by ccsman04 on Mon, 2007-05-14 13:07.

I really like this. The visual is right on and I think the copy actually helps in making the connection. Maybe they could have just said "Protect yourself." Short, almost 'invisible'.

Submitted by Punch on Mon, 2007-05-14 14:36.

Y si el paraguas es azul?. No sé, a lo mejor eso contribuye al branding (sorry, es sarcasmo).

Lo cierto es que el concepto es bueno. La dirección de arte me parece buenísima. Pero el recurso del paraguas crea un ruido al momento de entrar en contexto con su funcionalidad.

"Aquí también se opina en español y em português".

Submitted by Rog on Mon, 2007-05-14 19:18.

Yes. Simple, engaging and insightful. Good job.

>>>> That's not an ad. THIS is an ad.

Submitted by DarkSide on Mon, 2007-05-14 22:49.

I like this.
The retouching is better than the golf one

Submitted by me thinks on Tue, 2007-05-15 02:05.

Everything fine. Cheers.

Submitted by Joe76 on Mon, 2007-05-21 08:50.

Where´s the third arm with the racket?