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Copperstone Sport: Tennis

Copperstone Sport: Tennis
Your rating: None Average: 8 (3 votes)

Coppertone Sport
Protect yourself from the sun.

Advertising Agency: DM9JaymeSyfu, Philippines
Executive Creative Director: Eugene Demata
Creative Directors: Mike Calaquian, Jerry Hizon
Art Director: Mike Calaquian
Copywriter: Jerry Hizon
Creative: Allan Montayre
Agency Producers: Junette Laxamana, Amy Baquir
Photographer: Paolo Gripo

Comments

novel's picture 190 pencils

nice one!

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

klaussnow's picture 1689 pencils

they should integrate a line 'play and protect at the same time'

... its already been done...

roman-schwienbacher.com's picture 1027 pencils

it is a good point.
almost a match point...

Jet Propulsion Lab's picture 10727 pencils

Why repeat what the visual is already telling you?
Here the picure is doing most of the heavy lifting in communicating the message. The line should be quiet, almost invisible. There's NO NEED to force-feed the concept to the audience...

Carlos Duty's picture 96 pencils

dah.
una cosa es exagerar o ser ridículo y otra es ser incoherente dentro del mundo que planteamos.
ya. tiene el paraguas. la pelota cae y?.... a la mierda.

amateur.

ccsman04's picture 165 pencils

I really like this. The visual is right on and I think the copy actually helps in making the connection. Maybe they could have just said "Protect yourself." Short, almost 'invisible'.

Punch's picture 607 pencils

Y si el paraguas es azul?. No sé, a lo mejor eso contribuye al branding (sorry, es sarcasmo).

Lo cierto es que el concepto es bueno. La dirección de arte me parece buenísima. Pero el recurso del paraguas crea un ruido al momento de entrar en contexto con su funcionalidad.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Rog's picture 6110 pencils

Yes. Simple, engaging and insightful. Good job.

>>>> That's not an ad. THIS is an ad.

DarkSide's picture 917 pencils

I like this.
The retouching is better than the golf one

Doing great work is hard, criticize others is way easier.

me thinks's picture 722 pencils

Everything fine. Cheers.

Joe76's picture 782 pencils

Where´s the third arm with the racket?

LucasPS's picture 520 pencils
5

There is no concept, no sence. Protecting of the sun its ruining sport.

English clases!!

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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