Coppertone Sport
Protect yourself from the sun.
Advertising Agency: DM9JaymeSyfu, Philippines
Executive Creative Director: Eugene Demata
Creative Directors: Mike Calaquian
Art Director: Mike Calaquian
Copywriter: Jerry Hizon
Creative: Allan Montayre
Agency Producers: Junette Laxamana, Amy Baquir
Photographer: Paolo Gripo
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11 Comments
That's a pity the creatives didn't shoot the photo at once, but mixed two different pictures. I feel this one has lack of sense of perspective. The golfer seems to be very huge according to the scale of grass and distance to the trees, (Some Guliwer alike), but i can be wrong. Idea is nice – simple and simple.
http://www.mixcloud.com/miko1aj/
He's Gulliver. But for an award show work (done for free) it's good. And I love the idea.
just as good as gulliver used to be.
i like it
Protects giants from sunligth.
did anyone stop to notice that with the angle of the sun, he's NOT actually being protected by this umbrella?
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http://www.freerangerobot.com
point!
http://www.mixcloud.com/miko1aj/
too much photoshop.
Byte!
DM9JaymeSyfu
Country : Philippines
Creatives: Eugene Demata (Executive Creative Director)
Mike Calaquian/ Jerry Hizon (Creative Director)
Mike Calaquian (Art Director)
Jerry Hizon (Copywriter)
allan montayre (Creatives)
Junette Laxamana (Agency Producer)
Amy Baquir (Agency Producer)
paolo gripo- photographer
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Thanks wkm910!
It's true, the photoshop work could use a lot of improvement.
But I like the visual idea very much.
I comment the comments
nail it wth sum metals...
Sell the sizzle, not the steak.