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The fruit of our knowledge, Hobbits

Agency: 
Published/Aired: 
April 2011
Description: 

Print advertisment created by DDB, United Kingdom for Copella, within the category: Food.

Ribston Pippin, Sturmer Pippin & Cox Orange Pippin. They’re not Hobbits, they’re our apples. The fruit of our knowledge.

Advertising Agency: DDBUK, London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Patrick McClelland
Designer: Pete Mould
Photographer: Robert Leveritt
Planner: Ami Smith
Account Manager: Peter Gooch
Account Executive: Flemming Lerche

Comments (3)

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Highest Rated

HappyHour's picture
HappyHour
Activity Score 2381

I had the same thought as Helmet Chrome at first (minus all the uberwitty puns), but I don't think their value proposition is aimed towards "someone looking for a fruit drink." I think it's more a statement of their dedication to the advancement of great apple juice through a superior knowledge and selection of rare apple varieties.

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Well thank God because I've already had my glass of Frodo for the day.

Going to be clueless here but what does a bunch of odd sounding apples mean to me as someone looking for a fruit drink? Do they even taste good together?

Sorry but all these fall short for me, like Hobbit short.

HappyHour's picture
HappyHour
Activity Score 2381

I had the same thought as Helmet Chrome at first (minus all the uberwitty puns), but I don't think their value proposition is aimed towards "someone looking for a fruit drink." I think it's more a statement of their dedication to the advancement of great apple juice through a superior knowledge and selection of rare apple varieties.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I agree with HappyHour. A very simple but effective way of showing that Copella goes beyond making just some "standard" apple juice.

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