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Guest's picture

I *HATE* all these posters and this campaign in general is just confusing, not funny. It feels like it's being weird for the sake of it.

If you don't drink Coopers Pale you haven't the slightest idea what the hell is going on.

The art direction is meh; they look like government drug driving posters. The talent they have used just confuses me more - are these the people you really want selling Coopers?

And the whole thing with coopers is that the sediment in WHITE! why would he have sun-tanned legs?!.. plus, if you see these posters printed, 80% of the time you can't even see the colour change in his legs!

Massive FAIL for me, and everyone I've spoken to... don't even get me started on how bad the website is.

Guest's picture

Like Coopers.
Not this.

Guest's picture

Questions: Do ads need to be funny? Do we need to come up with funny idea to be creative?

Guest's picture

No, but if they are trying to be, they should be.

Transposing the product benefit/attribute onto a human is an old trick that sometimes works well. The equal and opposite campaigns for long-neck and short-neck beers immediately come to mind. But this is weak in comparison.

The series just looks as if the guys have suntans from ankles down. They've gone barefoot but worn long trousers. Perhaps if they were lying down so the sediment settled somewhere other than their feet... though I have to wonder if anyone gives a toss about sediment in the first place.

NatalieM's picture
1687 pencils

Took a minute, but I get it.


spb08's picture
25 pencils

I dont get it.

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