Agency Network: 
March 2009

Print advertisment created by kwp!, Australia for Coopers, within the category: Alcoholic Drinks.

Advertising Agency: kwp!, Australia
Creative Director: James Rickard
Art Director: Dale McGuinness
Photographer: Richard Lyons
Copywriter: James Rickard
Other additional credits: Nigel Wapper, Jo Spargo

Comments (3)

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Guest's picture

I *HATE* all these posters and this campaign in general is just confusing, not funny. It feels like it's being weird for the sake of it.

If you don't drink Coopers Pale you haven't the slightest idea what the hell is going on.

The art direction is meh; they look like government drug driving posters. The talent they have used just confuses me more - are these the people you really want selling Coopers?

And the whole thing with coopers is that the sediment in WHITE! why would he have sun-tanned legs?!.. plus, if you see these posters printed, 80% of the time you can't even see the colour change in his legs!

Massive FAIL for me, and everyone I've spoken to... don't even get me started on how bad the website is.

dylank's picture
Activity Score 47

I agree, I've never drank the stuff so I was really confused. And just because types are trendy doesn't mean you should use them all.

Guest's picture

You're losing it, kwp!