Cooperativa Agrícola de Itu: Silicone

Cooperativa Agrícola de Itu: Silicone

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant'anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi
Published: September 2007

Your rating: None Average: 5.2 (9 votes)

Comments

Submitted by Pedro Paes on Thu, 2008-05-29 06:28.

the best of the campaign.

Pedro Paes.
www.labomboneracriativa.blogspot.com

Submitted by p.syche on Thu, 2008-05-29 07:06.

these are absolutely AWESOME!
i'm really amazed at how the ad agency took a simple product as the fertilizer and made such a creative and strong campaign!
they manage to convey the idea behind it and promote the product!
really really awesome!

oh, and of course the images are extremely interesting. each ad is different, but you see that they stem from the same root ( ;) ). and very well done.

i love it! (can you tell? ;))

Shehzad's picture
Submitted by Shehzad on Thu, 2008-05-29 07:14.

Wow

Submitted by copycomoelcopi on Thu, 2008-05-29 08:47.

wonderful concept! very unique. and awesome illustrations…

Submitted by copywriter.txt on Thu, 2008-05-29 09:35.

The others 3 are awesome, but this is awesome plus 1.

Submitted by Disco Munky on Thu, 2008-05-29 11:04.

Just stop.

"readthiswhileIstareatyourtits"

Submitted by Hugo Noguera on Thu, 2008-05-29 15:59.

7 CREATIVES DIRECTORS????? HAHAHA...that's wrong dudes...

Submitted by monchebeat on Thu, 2008-05-29 17:23.

i like a lot the concept and the art direction...but i'm agree with HUGO NOGUERA !!!!7 creative directors....come on!!!

Submitted by Tincho on Fri, 2008-05-30 02:42.

Maybe there were so many art directors because it was a big campaign (I mean that maybe there are more works in other medias like TV, Radio, Ambient, etc that weren´t posted here)

I like them all by the way. I know its a strange art direction for that kind of target, but it could work.

Submitted by Hugo Noguera on Fri, 2008-05-30 09:20.

Yeah Tincho...you are tot right. Probably this is the biggest campaign of the year for them...a fertilizer is the biggest client with the biggest budget. They are not taking advantage of a good idea from a team that worked their asses so 7 CD can get a chance to win some awards. Yeah, i don't think is the case. ;)