Cooperativa Agrícola de Itu: Silicone

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant'anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi
Published: September 2007

12 comments

Lip's picture
Lip
234 pencils

the best of the campaign.

Pedro Paes.
www.labomboneracriativa.blogspot.com

p.syche's picture
p.syche
267 pencils

these are absolutely AWESOME!
i'm really amazed at how the ad agency took a simple product as the fertilizer and made such a creative and strong campaign!
they manage to convey the idea behind it and promote the product!
really really awesome!

oh, and of course the images are extremely interesting. each ad is different, but you see that they stem from the same root ( ;) ). and very well done.

i love it! (can you tell? ;))

StuartLittle's picture
StuartLittle
468 pencils

Wow

copycomoelcopi's picture
copycomoelcopi
822 pencils

wonderful concept! very unique. and awesome illustrations…

copywriter.txt's picture
copywriter.txt
828 pencils

The others 3 are awesome, but this is awesome plus 1.

Disco Munky's picture
Disco Munky
3900 pencils

Just stop.

"readthiswhileIstareatyourtits"

Doin' it for the points

Hugo Noguera's picture
Hugo Noguera
16 pencils

7 CREATIVES DIRECTORS????? HAHAHA...that's wrong dudes...

monchebeat's picture
monchebeat
114 pencils

i like a lot the concept and the art direction...but i'm agree with HUGO NOGUERA !!!!7 creative directors....come on!!!

Tincho's picture
Tincho
1093 pencils

Maybe there were so many art directors because it was a big campaign (I mean that maybe there are more works in other medias like TV, Radio, Ambient, etc that weren´t posted here)

I like them all by the way. I know its a strange art direction for that kind of target, but it could work.

Hugo Noguera's picture
Hugo Noguera
16 pencils

Yeah Tincho...you are tot right. Probably this is the biggest campaign of the year for them...a fertilizer is the biggest client with the biggest budget. They are not taking advantage of a good idea from a team that worked their asses so 7 CD can get a chance to win some awards. Yeah, i don't think is the case. ;)

Guest commenter's picture
Guest commenter

Excelente. Felicitaciones.

Guest's picture
Guest

It looks like they had the idea first, then picked the client afterwards.

Beautiful artwork, nifty idea, but it won't sell a bit of fertilizer. Who buys fertilizer? People who want their plants to grow. What does this ad tell you about growing plants? Zilch. Zip. Nada.

Nothing grows by chance, but it would appear they're trying to grow an award out of this pile of bullsh*t.

Still, nice work.

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