Cooperativa Agrícola de Itu: Nouveau Riche

Nothing grows by chance. Use ITU fertilizers.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Mani Fadel, Victor Sant'anna, Felipe Luchi, Luciano Lincoln, Braulio Kuwabara
Art Director: Mozar Gudin
Copywriter: Tomas Correa
Illustrators: Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni, Gelmi
Published: September 2007

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10 comments

Lip's picture
Lip
234 pencils

pretty illustration.

Pedro Paes
www.labomboneracriativa.blogspot.com

lucky's picture
lucky
71 pencils

the best of all four

Grrrr's picture
Grrrr
1951 pencils

But what's ITU and who's that for? Pls explain

Bárbara Guilherme's picture
Bárbara Guilherme
38 pencils

Itu is a city in Brazil! Cooperativa Agrícola de Itu is Itu's Agricultural Cooperative that produces fertilizers.

Grrrr's picture
Grrrr
1951 pencils

Tnx. This campaign, Barbara, ... is it... for... ... ... ... ... ... ... farmers?

Bárbara Guilherme's picture
Bárbara Guilherme
38 pencils

yes

R. Rinaldi's picture
R. Rinaldi
686 pencils

Bravo illustration

Disco Munky's picture
Disco Munky
3900 pencils

This tree is ass backwards.

They really haven't tightened the writing up before going ahead.

Can just see all the missing links in a chain that could have been awesome....if you get my mixed metaphorical analogies......eh?

"readthiswhileIstareatyourtits"

Doin' it for the points

Hugo Noguera's picture
Hugo Noguera
16 pencils

7 CREATIVES DIRECTORS????? HAHAHA...

gavioespb's picture
gavioespb
6 pencils

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