COOP Jednota Slovensko Foundation: Trojan

Help us win where needed
Your 2% tax deduction will help to get modern devices into hospitals

Trojan horse as a symbol of the trick on how the medicinal instruments and machines could get into hospital where they will fight the diseases and disorders.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Matus Nemcik
Copywriter: Adam Rovny
Photographer: Jan Rambousek
3D: Playground
Published: February 2011

Related videos by Shutterstock

14 comments

YJ's picture
YJ
374 pencils

Cool art direction and execution, but the concept is escaping me. Why a trojan horse?

abake's picture
abake
1239 pencils

Agreed.
It doesn't make much sense to me... the Trojan Horse was a ruse to fool the enemy, it seems like the wrong analogy to use here.

Boxey's picture
Boxey
8885 pencils

Points for creative effort on a healthcare account, but I agree with YJ and abake.

CommandZ's picture
CommandZ
2472 pencils

Another voice joins the choir. A Trojan horse always denotes a negative connotation. I don't see the logic in using it here. Nice art direction though.

QuentinFachon's picture
QuentinFachon
23 pencils

Totally agreed...

jatoba's picture
jatoba
30 pencils

Grande execução, mas o Cavalo de Tróia é um mau presente, um truque, uma trapaça. Acho que isso vai contra o que o conceito quis passar... Obrigado!

Jules sans Jim's picture
Jules sans Jim
45 pencils

Concordo

thedesignaddict's picture
thedesignaddict
5364 pencils

Without the benefit of the Trojan Horse explanation below the post, I would have no idea what I am looking at.

Photography: 7/10
Art Direction: 2/10
Copy: 1/10

Billoughsby's picture
Billoughsby
5091 pencils

I believe trying to get the reader to feel that they are co-conspirators with the charity in 'putting one over on' a bureaucratic system -- for good -- was the idea. And it could have worked.. Just not sure the art here is best for that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

I agree. Maybe that's why the copy says "help us WIN". And if that's really the case, then the art, imo, does work.

Billoughsby's picture
Billoughsby
5091 pencils

Yeah. We 'got it' right away, too. It's growing on me. Too much fault-finding zeal, I guess. :)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

TommyO's picture
TommyO
1866 pencils

I didn't get the horse thing.

freakart's picture
freakart
534 pencils

I think the idea is to, vote for that tax deduction thing, so they can get the money. So the trojan horse is for the law, that lets them get the goods. Trojan horse is the tax deduction, taht brings benefits. Ok this has gone totally wrong, trojan horse brings only bad things.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Billoughsby's picture
Billoughsby
5091 pencils

IMO: Whether it brings bad things depends on whether you're Greek or Trojan. The ad asks us to" be Greek" if only long enough to smuggle something good into the system.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments