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Convert

Agency Network: 
Published/Aired: 
March 2008
Description: 
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Directors: Piyush Pandey, Abhijit Avasthi
Creative Directors: Mahesh Gharat
Art Directors: Mahesh Gharat, Anad Rane
Typographer: Mahesh Gharat ()
Illustrator: arab
Copywriter: Shekhar Jha

Comments (16)

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everartz's picture
everartz
Activity Score 7615

how about "how to convert shi*t into an ad"?
--
Everartz

| everartz |

krautland's picture
krautland
Activity Score 3216

what are you, ten?
be constructive or go commenting on youtube.

john doe's picture
john doe
Activity Score 1571

could need some more executions.... but not bad.

djakuza's picture
djakuza
Activity Score 517

hahaha nice first comment, better than the ad :D

tanmay's picture
tanmay
Activity Score 91

One of the few released ads that one sees on this website. This was not only released in a leading newspaper, but it also got a great response.

bengalisweets's picture
bengalisweets
Activity Score 6

BUT WHERE IS THE CALL TO ACTION IN THE FOR IT TO GET A GREAT RESPONSE???????
FAKE SCAM AD?

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

They could have touched an emotional chord if they had proceeded with the tears bit instead of trivializing the entire thing with urine distillation.

strmkid's picture
strmkid
Activity Score 35

ok...

I like the idea, we need more water, and we need to preserve water.
...but it's obvious you just stuck world water day at the bottom with not conceptual reason as to why you did that.

ackattak's picture
ackattak
Activity Score 396

cool beans!

Alistair C.'s picture
Alistair C.
Activity Score 692

it's a good thing to know.. maybe we will not have to put it in practice, but it's interesting.

talay's picture
talay
Activity Score 266

nice art direction and I agree with everartz :))))

bengalisweets's picture
bengalisweets
Activity Score 6

tanmay, it sure must have got a great response....but where is the call to action in the ad??????

whitespace's picture
whitespace
Activity Score 1953

The kid would have some decent water to drink if he didn't use it to wash his uniform after digging the hole.

aadi's picture
aadi
Activity Score 230

How convulated is the ad?? It really takes a lot of ugly turns between the headline and the takeaway message...
I'll go with the first comment...

Weezard's picture
Weezard
Activity Score 50

I like the idea. Would do something about the copy though.

iambusy's picture
iambusy
Activity Score 2219

a good example of student work by ncds...

busy.

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