Control Extra Lube: Rabbit

Advertising Agency: Euro RSCG, Madrid, Spain
Creative Directors: Germán Silva, Felipe Crespo, Eva Conesa
Art Director: Natalia Diez
Copywriter: Adriana Matas
Photographers: Fotografia Digital, Carles Nin, Francesc Dalmau, Albert Fornos
Account Supervisors: José Maria Ricarte, Alfonso Garcia Valenzuela

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36 comments

Guest's picture
Guest

Free....no concept.

Guest's picture
Guest

EURO RSCG is not going to grow with that trainee work...

SeanMartin's picture
SeanMartin

Three creative directors, three photographers, a copywriter (Huh??), and two account supervisors were needed to create *this*? The retoucher and the AD, I can understand, but all the rest? Surely, with this many people, they could have done something that actually communicates an idea.

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www.joey-aristophanes.com

Guest's picture
Guest

There is an idea, but you need a brain to get it.

SeanMartin's picture
SeanMartin

Ah, and the troll has one. He doesnt share it, of course, but I suppose that's to be expected. Trolls *never* share their "preciouses"...

--------------------------

www.joey-aristophanes.com

Guest's picture
Guest

Is that some kind of Dungeons and Dragons reference?

elnietodeNicho's picture
elnietodeNicho
360 pencils

you sond like milhouse.

everartz's picture
everartz
7589 pencils

it made me laugh!
i like it...:D
--
Everartz

| Everartz |

Guest's picture
Guest

10 people worked for this.
hahaha my lil sister could do this all by herself. you should hire her and give her half the money those 10 ppl earn:)

Enas's picture
Enas
741 pencils

copy writer?!!!!

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Guest's picture
Guest

Hey Enas, copywriters do actually come up with visual ideas. Don't be so dumbfounded when a writer gets credit for one. btw, I don't care for this ad at all, but this comment annoyed me.

matt-roach's picture
matt-roach
25 pencils

yeah it's normally a creative team that come up with the ideas, which is the art director AND copywriter.
just because there isn't any copy doesn't mean they didn't do anything.

jimkuz's picture
jimkuz
402 pencils

Jupitermedia, I wish you would ban comments that are not constructive.

ivan's picture
ivan

You mean, you want me to start deleting them?

Ivan Raszl, admin of AotW

jimkuz's picture
jimkuz
402 pencils

Here's a thought – only allow comments from people who provide a link to THEIR work.
I like to see how good the work is of those that insult others.
Usually the people with the unconstructive insults, are anonymous.

Disco Munky's picture
Disco Munky
3900 pencils

Hush up!

Don't go giving Ivan your ideas like they don't suck.

Did you do this piece?

Are you just pissed off it sucks?

Grow some cock skin and stop crying like you're on your period.

Don't get all pissy.......cock skin

"stay low, move fast"

Doin' it for the points

ivan's picture
ivan

I understand where you're coming from, but you don't have to be a be a fine wine maker to be a wine connoisseur. In other words it's possible someone can give a valuable comments regardless of his own abilities. I think we should keep the comments free as long as they are not obscene and offending.

Ivan Raszl, admin of AotW

Guest's picture
Guest

the last comment was very offensive and personal and it wasn't deleted like some strings are...

Disco Munky's picture
Disco Munky
3900 pencils

WHAT?!?

Personal is a lingerie shop with no windows. (true/false, I don't know anymore)

Me, I'm just an internet loud mouth. (true)

Allow me this one last creative outlet for my brain. (that's not true)

You are welcome to talk crap about me also...if that helps. (that IS true..but not too much...ok loads)

Or we could just "delete" anything we don't like. (this seems like it's true)

I think the current weapons of choice are bombs and guns. (true, but now we have some Change! Woo-Hoo Obama!! things might....Change!! Woo-Hoo Obama!!)

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

let the comment system be free this is what all blogging is all about....plus these strong, harsh or whatevever type of comments people they make the other realize and accept that the their audience (general public) is not so awared, concious and creative to understand your dodge of work plus during this era of over-exposed information to public peolpe dont really care to understand or put time on to it....

and to ad agency please realize you are wasting resources and can do better with it...this site actually makes you realize of it...and please dont be hurt but instead be proactive and submit an ad before publishing to see what dimensions, perspectives and perceptions it could have and can anything be done to improve or relate to ads objective and concept (may be a simple word could explain everything in an ad).

Thankyou

From: Danial

Guest's picture
Guest

Hey my comment just got deleted...thats not fair....i wrote an whole para of issues to talk constructively on this ad.

Crisp One's picture
Crisp One
2007 pencils

isnt the joke "a gerbil"...not a rabbit

sneakyhands's picture
sneakyhands
1857 pencils

lol... no, gerbils are stuffed in cans.

=)

Guest's picture
Guest

ivan: everybody has the right to express what they think. some people have stupid thoughts, thats ok. smart people see further and just keeps on reading to find something constructive and hopefully learn from each other.

if the idea is to delete comments maybe Fidel Castro can run the site.

please dont delete this comment. ;)

Toro's picture
Toro
1007 pencils

This is brilliant. 2 messages in one, great job.

Guest's picture
Guest

3 CREATIVE DIRECTORS APPROVED THIS CAMPAIGN!!!
EURO RSCG MADRID IT´S GOING FROM BAD TO WORSE...

Guest's picture
Guest

Maybe Castro could call George

tantrik_indian's picture
tantrik_indian
953 pencils

Could it be a visual pun like "put the bunny in the bottle" ?? kind of thing?

~~this paranoid survived!~~

unmanman's picture
unmanman
118 pencils

greetings

i wonder why?

AdvMan's picture
AdvMan
299 pencils

It's a idiot job.
I'am bored this indirect job style.

İyi Reklam, Kötü Reklam
www

Guest's picture
Guest

Guys, havn't you all see Playboy logo with rabit in a hat?

Disco Munky's picture
Disco Munky
3900 pencils

Why not just show two cocks and one anus. Throw in your pack shot of the lube, and Bam! you're done.

"stay low, move fast"

Doin' it for the points

Nanel's picture
Nanel
283 pencils

i think this is a good ad. ahh and i also think that people who trash other people's work should show their ads to see how good they are

kiuiczek's picture
kiuiczek
63 pencils

poor rabit.. bud ad not so bad :)

Guest's picture
Guest

I dont think its indirect...

mattlittlegym's picture
mattlittlegym
342 pencils

Graet ad. There are some very thick people on this blog. I think you all need to go back to school. Or read more advertising mags.

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