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Continental Tyres: The dispenser

Continental Tyres: The dispenser
Your rating: None Average: 5.7 (39 votes)

Sticky tyres.

Advertising Agency: Grey Oslo, Norway

16 Comments

pixelbomb1's picture 2585 pencils

http://adsoftheworld.com/forum/exhibition/dunlop_tires
another biters.

Sincerely,
Arnold Santillan
714-206-2459

ivan's picture

Wow! This is like the 10th time an exhibition forum topic idea ends up as a campaign that is submitted to the front page and awards.

pixelbomb1's picture 2585 pencils

ivan, you know these so called "creatives" check this website: http://adsoftheworld.com for ideas then they sand bag it till next year.

Sincerely,
Arnold Santillan
714-206-2459

capton john's picture 650 pencils

nice & quality work! Concept is straight & clear ! all the best ! happy new year man! keep it up!

Think, Act, Invent.
http://captonjohn.deviantart.com

Think, Act, Invent.
www.narendrakeshkar.com

me myself and irene's picture 1246 pencils

done, and more than one time. More than one time.
if anyone has the urge to see a link, i can look for it, don´t worry, i didn´t do it now because i think most people know what i´m talking about (and i´m lazy).

joelapompe's picture 2480 pencils

At that point I don't know what to say...
The fact that it was awarded "bronze" at the latest EPICA is depressing!

http://www.joelapompe.net / Facebook : Joelapompe

Rog's picture 6110 pencils

It's okay as an idea, but...
I'm surprised that a tyre brand in 2007 is till flogging that old brief.

>>>> That's not an ad. THIS is an ad.

Jon-Paul Mountford's picture 863 pencils

If tread comes OFF a tyre is'nt it a bad thing?
Just my first thought.

www.jpmountford.com

capywriter's picture 5526 pencils

My first thought was also the 'wrong' sticky side. But who says the sticky side can't be the one on the surface? Using a tape dispenser as visual makes the idea and proposition very clear. Which side the sticky side is, isn't that important I think. On the other side, with this kind of dispenser, the tyre would get stuck.... not if the tyre wouldn't make contact with the dispenser... but that would be an unnecessary complification... Just saying... do we really have to think that deep about an ad like this. It's not that it's telling us completely wrong things about the product, is it?

TASTELIFEBETTER's picture 115 pencils

agree wid capy!!!!

sold's picture 2623 pencils

this is about recycling tyres?
they take the old tyres and make "new" one?

just kidding, course.
i just dont think this will sell more tyres...

ValidityGroup's picture 8 pencils

Done in 1990 by the Campaign Palace, Melbourne.

whitespace's picture 2055 pencils

Hot damn! That's like stealing candy from gramps hahaha

KerryChild's picture 183 pencils

lol

sold's picture 2623 pencils

still thinking this ad can not rise sells of tyres...
no matter if was done or not, is not good to conquer consumers...
just my opinion

capywriter's picture 5526 pencils

now that's a tape dispenser in which the tape wouldn't get stuck if the sticky side was on the surface ;))

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