Continental Tires: Brazilian Cities

2014 Fifa World Cup Brazil. It'll be Continental.

Advertising Agency: Rái, São Paulo, Brazil
Creative Directors: Guilherme Fleury, Maurício Cavalcanti
Art Director: Marcelo Moura
Copywriter: Guilherme Fleury
Illustrator: Studio Mutato
Published: April 2014

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11 comments

kleenex's picture
kleenex
26796 pencils

Cool looking tire.

damnson's picture
damnson
3763 pencils

It might look cool, but as an idea, it sucks.

styayla's picture
styayla
547 pencils

artwork

liondog's picture
liondog
9 pencils

Yes, the product can be the center of a great idea and design. Brillant work.

Marcao's picture
Marcao
2194 pencils

So, Continental tyres help crush cities when the wheel spins... Bad idea.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Agreed - way better ways to represent your (I assume) sponsorship.

historica's picture
historica
106 pencils

what a execution..wah..

dvsn's picture
dvsn
24 pencils

Nice artwork details, but the idea is quite bland

Bruno Ferrari's picture
Bruno Ferrari
5 pencils

Thank you Joe for the acklowdgement of the original art.

Bruno Ferrari's picture
Bruno Ferrari
5 pencils

Indeed I have already made this illustration in 2012.
And legal actions will be took against it. Be advised.
http://brunoferrari.com.br/103457/952611/projects/bike-city

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