Advertisement

Comments (13)

Log in or register to post comments

Highest Rated

curly's picture
curly
Activity Score 68

yet again this website is being used to abuse
BRAVO
believe you me i look up only to check the insults
way better than the ads
stupid american lol
dayum

crispy bamby's picture
crispy bamby
Activity Score 36

this could've gone somewhere if the art director didn't show up all of a sudden and come up with the layout and typography.

Philip's picture
Philip
Activity Score 65

CLEAR SCAM! Come on, what would the target group know about Papa Roach....???

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Depends on where it is advertisied. Students often live in crummy apartments; they'll all know who Papa Roach are don't they. If it's aimed at them then they'll all know and may well need cockroach spray.

We're going to need more lube.

elmikel's picture
elmikel
Activity Score 1147

Do you really think their target are students? I doubt that. It's just too forced to use any band with a bug in its name in this connection. I'm really curious how many of their target audience have ever heard of Adam Ant or Papa Roach...

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I don't know who their target market is, or where they intended to show the advert, I was looking for ways to justify their thinking because I liked the idea.

Whoever their target audience is, I agree the campaign is flawed.

Perhaps Adam Ant, The Beatles and Papa Roach were intended to target a different audience each?

3 Different eras after all... who knows...

We're going to need more lube.

tatu's picture
tatu

is this a college work?

ccsman04's picture
ccsman04
Activity Score 165

Being from Detroit myself, I am wondering how big "Papa Roach" is in Croatia... other than that, these blow Croatian ass. NEXT!

croatianrulez!'s picture
croatianrulez!

stupid arrogant american! croatia rules and is much better then the western countries and theyr arrogance!!! blow some ass yourself stupid american from detroit.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

:-(

We're going to need more lube.

creative_catalyst's picture
creative_catalyst
Activity Score 110

It seems a bit of a roundabout way to tell a story that doesn't really go anywhere. Whet is the differentiation and why should I buy this over any onther inscet killer? Trying too hard.

tantrik_indian's picture
tantrik_indian
Activity Score 953

I think the ad is interesting, attention-grabbing, funny and clever. Good copy. Someone with a li'l bit of general knowledge, can know about Papa Roach. So 'target group not being addressed' is not a big deal.
~~be cool eh!~~

~~this paranoid survived!~~

:-Darko's picture
:-Darko

somebody wrote:

"stupid arrogant american! croatia rules and is much better then the western countries and theyr arrogance!!! blow some ass yourself stupid american from detroit"

Bravo majstore! :)

curly's picture
curly
Activity Score 68

yet again this website is being used to abuse
BRAVO
believe you me i look up only to check the insults
way better than the ads
stupid american lol
dayum

Advertisement