Consol Energy: Coal Flag

We're working down here, to keep America running up there.
The coal we produce helps fuel more than half of America's electricity. Something to think about the next time you turn on, well, just about anything.
Consol Energy
America's On Switch.

Agency: Blattner Brunner, Pittsburgh, USA
GCD: Jay Giesen
GCD/Copywriter: Dave Kwasnick
Art director: Shawn Smith, Rick Bryson
Copywriters: Kevin Corfield, Jill Beloma
Photography: R.J. Muña, San Francisco
Director/Prod. Co.: Jim Lima/Zoic Studios, Culver City, California
Released: October 2006

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4 comments

mrtalented's picture
mrtalented
2175 pencils

it'll be better if the photo shaow actual layers underneath the ground not the flipped and retouched stock shots filled in between rock layers. (not mentioning thinner layers of ozone in atmosphere). but the idea to force into American flag is forced though.

adroitmachine's picture
adroitmachine
20 pencils

Good idea, poor production value and worse voice over casting. Could have built some drama and excitement into it, not just literally layered effects.

nuclearshower's picture
nuclearshower
233 pencils

there is something here but the execution is terible! paste like shit!

Guest's picture
Guest

Last time I checked, the Earth produced coal. Just sayin...

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