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Blue macaw

Agency Network: 
Published/Aired: 
October 2013
Description: 

Print advertisment created by Fischer, Brazil for Conservation International, within the category: Public Interest, NGO.

If man needed the blue macaw's meat would they be endangered?
When there is an economical interest, people find a solution.
Help Conservation International to preserve several species in Brazil and around the world.

Advertising Agency: Fischer America, Brazil
Creative Directors: Sthefan Ko, Beto Rogoski, Mário DAndrea
Art Director: Michel El Chemorr
Copywriters: Marco Pupo, Rafael Moreno
Ilustration: Fuse Imagens

Comments (6)

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Highest Rated

tirthomitro's picture
tirthomitro
Activity Score 2758

a little contrived

they showed me a picture & i laughed
dignity has never been photographed

sukhdev's picture
sukhdev
Activity Score 148

smart concepts. but i doubt its impact on the lay man.. for whom it is made for.

tirthomitro's picture
tirthomitro
Activity Score 2758

a little contrived

they showed me a picture & i laughed
dignity has never been photographed

printmaster's picture
printmaster
Activity Score 151

stunning

erwanc's picture
erwanc
Activity Score 6

No, they would be enslaved, tortured and slaughtered so humans can become sick and die of diet-caused diseases. Great execution but ethically wrong, very wrong concept.

etome's picture
etome
Activity Score 246

amazing visual

rmkida's picture
rmkida
Activity Score 369

This is the real deal! Both art direction and copywriting are stunning!

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