Conservation International: Blue macaw

If man needed the blue macaw's meat would they be endangered?
When there is an economical interest, people find a solution.
Help Conservation International to preserve several species in Brazil and around the world.

Advertising Agency: Fischer America, Brazil
Creative Directors: Sthefan Ko, Beto Rogoski, Mário DAndrea
Art Director: Michel El Chemorr
Copywriters: Marco Pupo, Rafael Moreno
Ilustration: Fuse Imagens

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sukhdev's picture
148 pencils

smart concepts. but i doubt its impact on the lay man.. for whom it is made for.

tirthomitro's picture
2760 pencils

a little contrived

they showed me a picture & i laughed
dignity has never been photographed

printmaster's picture
151 pencils


erwanc's picture
6 pencils

No, they would be enslaved, tortured and slaughtered so humans can become sick and die of diet-caused diseases. Great execution but ethically wrong, very wrong concept.

etome's picture
244 pencils

amazing visual

rmkida's picture
365 pencils

This is the real deal! Both art direction and copywriting are stunning!

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