Condomshop.ch: Fire brigade

Don't be stupid. Protect yourself. Condomshop.ch

Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Urs Schrepfer, Daniel Comte
Copywriter: Martin Stulz
Art Director: Christian Bobst
Photographer: Roger Schneider
Account Supervisor: Henning Gerstner

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3 comments

176 pencils

JustinMonday, February 12, 2007 - 12:08

i love these, but are they the right metaphors for sex?

how believeable will this campaign be to the consumer?

1239 pencils

fersvaxTuesday, February 13, 2007 - 21:29

Not "metaphors" for sex, that's for protection. Showing sex is not needed here. I like'em a lot.

FER.

176 pencils

JustinWednesday, February 14, 2007 - 18:06

im not saying show sex, im asking whether putting out a fire or being at a toxic waste site are the right comparisons or metaphors of sex?

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