Condomshop.ch: Fire brigade
Don't be stupid. Protect yourself. Condomshop.ch
Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Urs Schrepfer, Daniel Comte
Copywriter: Martin Stulz
Art Director: Christian Bobst
Photographer: Roger Schneider
Account Supervisor: Henning Gerstner


3 comments
i love these, but are they the right metaphors for sex?
how believeable will this campaign be to the consumer?
Not "metaphors" for sex, that's for protection. Showing sex is not needed here. I like'em a lot.
FER.
im not saying show sex, im asking whether putting out a fire or being at a toxic waste site are the right comparisons or metaphors of sex?