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Condomi: Ultra thin

Condomi: Ultra thin
Your rating: None Average: 7.4 (84 votes)

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Patrik Partl
Copywriters: Eva Sommeregger, Florian Schwab
Art Director: Andreas Gesierich,
Jr. Art Director: Daniel Senitschnig
Account Director: Carola Krempler-Hurnaus

Comments

novtam's picture 4 pencils

nice work

the killer's picture 1487 pencils

good.

your work is your identity.
http://harshikcreations.blogspot.com/

Corbeen's picture 426 pencils

very good. winner

Tinglow's picture 622 pencils

Cannes-prospect

It comes just like that!

---
It comes just like that!

daniel_glezmilan's picture 240 pencils

I dont know Cannes, but it´s a good piece.

Lecter Lecaros's picture 247 pencils

done done done

Ad Junkie At Large's picture 562 pencils

ya seriously dude, i know it makes you sound smart by saying how it's been done but give us a link or at least tell us how it's been done before.

Alex4444's picture 65 pencils

Excellent lighting. Great idea if you run out of soap.

Muela's picture 128 pencils

Please Cartman show us the "done donde done"

Andal's picture 867 pencils

I can't prove it but i know it's done.
I've seen this somewhere else time ago,
maybe is the same one.
__________________________
Smart and Funny Signature.

_______________
It's so easy to critic.

thirty6chambers's picture 1468 pencils

It seems like an idea that someone must have thought of already... but until someone can prove it, this is awesome.

Ad_dict's picture 71 pencils

The highlight looks little odd.

Good one

addickdas's picture 26 pencils

really now? how would you know? the condom is fine by me. the work is also good

王宏伟's picture 42 pencils

呵呵~~不错,喜欢~~但也很容易破裂~~

Frank Zhao's picture 56 pencils

我同意,难道只有中国人这么想?

小李飞刀的小小李飞刀的飞

KerryChild's picture 183 pencils

我同意

L.J.L.Lola's picture 4 pencils

nice...

raghuram220's picture 23 pencils

great wrk

kashcreative's picture 64 pencils

..good work

..

everartz's picture 5344 pencils

and cannes material...
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

JohnsonPaul's picture 164 pencils

Excellent lighting.
Great idea

juliangray's picture 1023 pencils

im the only one that thinks that a bubble bursts when you touch it? i get the feeling that this condoms are going to break if i use them.

im sorry, but i cant like something that gives me a negative image of the product.

jingwei's picture 150 pencils

I agree.
chinese guys above seemed to think so too.

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come on, push it!!!!

Olafski001's picture 991 pencils

you're exagerating juliangray
this is just a very nice, attractive and very clear way to say it's thin
i like it

juliangray's picture 1023 pencils

im sorry but i cant exagerate a feeling. A thought can be overdone. But certainly not the sensation of insecureness that this ad gave me.

Dont get me wrong its a good idea, but there is some problems towards what i said. Ultra Thin condoms, have to provide the "as wearing nothing" message without compromising their safety. This ad does the first admirably well but fails in the second.

Tinglow's picture 622 pencils

Valid point.

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It comes just like that!

gango75's picture 230 pencils

Great work, well done.

misterham's picture 25 pencils

Nice exaggeration. Maybe cannes… maybe not.

Mr

Mr. Ham

Leonardisimo's picture 42 pencils

I agree with Cartman, this has been done. There is a campaing of girls blowing up bubbles that looks like condoms. I'm sure of it, I don't have the time to search for them, but maybe somebody remember the brand and could post it.

rocketman's picture 391 pencils

Yes, i remember that campaign, it was out a few years ago. It won something, maybe New York Festivals or Epica, can't remember, but it definitely exists, the very same idea, just with a model blowing into the bubble maker. even the copy was exactly the same, word by word.

me myself and irene's picture 1256 pencils

is leonardisimo talking about the campaign that was published here a few days ago?... it's on page 5 now. it's the girls blowing the condom like chewing gum. BUT... that was also a "remake" of the TV ad from argentina (the link is there too).
the one you're saying is exactly bubbles, right?... i don't remember but i believe you.
if it's done, too bad, cause i think it's a grrrrreat piece.

B U T...

i have to say juliangray has a point with the bubble bursting thing... he likes the ad but it gave him a sense of not being protected... which is not good for a product.

rocketman's picture 391 pencils

i agree, it's a great idea, but unfortunately it's been done, exactly the same, even the copy (not the one with the chewing gum bubbles, one with a bubble maker just like this one). i have it in some annual, will look for it and post it for ya.

m í t i c o's picture 647 pencils

This idea has already been used for several years ago

primo_susto's picture 462 pencils

verty good concept, but, makes me feel scare about my healt :)

Jet Propulsion Lab's picture 10602 pencils

Personally, I like the "fingerprint" ad better.
I like the simplicity and the playfulness of this piece, but the other one felt more convincing in its message. It was more a product demo piece, whereas this is just a visual metaphor...

robot-rock's picture 815 pencils

publicidad reciclada ¬¬
ya habia visto uno asi de durex hace un par de años mas o menos...

[ renzo ezeta ]

monicamexico's picture 832 pencils

Sweet. I love it. Hope it hasn't been done before!

juliongl's picture 26 pencils

Excellent idea, i like a lot. but the black background make it too serious for the concept (a bubble maker is fun) think about it.

leon1d's picture 55 pencils
Davosk's picture 4439 pencils

Yep, seen that. This one Golden Drum 2007.

Bianconiglio's picture 168 pencils

I don't like condoms. I don't use condoms.

joeBk's picture 85 pencils

Good job

Mr.Top's picture 732 pencils

ZZZZZZzzzzzzz.......

carlo's picture 124 pencils

clear and precise... great imaging as well.

_____

Because great designs need no further explanation.

AmyLee's picture 12 pencils

STUNNING, great work!

^_^

hey man's picture 4 pencils

it's been done! and it's been done better, for Trojan condoms.
shortlisted in Cannes even.

sorry folks

http://mr.tod4o.googlepages.com/condoms1.jpg

Corbeen's picture 426 pencils

tell this to the jurry of Golden Drum , they gave Grand Prix for this ad.

rabybaby's picture 20 pencils

I like... good way to show the point. con grates

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