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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Condomi: Ultra thin
Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Director: Patrik Partl
Copywriters: Eva Sommeregger, Florian Schwab
Art Director: Andreas Gesierich,
Jr. Art Director: Daniel Senitschnig
Account Director: Carola Krempler-Hurnaus
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nice work
good.
your work is your identity.
http://harshikcreations.blogspot.com/
very good. winner
Cannes-prospect
It comes just like that!
I dont know Cannes, but it´s a good piece.
done done done
ya seriously dude, i know it makes you sound smart by saying how it's been done but give us a link or at least tell us how it's been done before.
Excellent lighting. Great idea if you run out of soap.
Please Cartman show us the "done donde done"
I can't prove it but i know it's done.
I've seen this somewhere else time ago,
maybe is the same one.
__________________________
Smart and Funny Signature.
It seems like an idea that someone must have thought of already... but until someone can prove it, this is awesome.
The highlight looks little odd.
Good one
really now? how would you know? the condom is fine by me. the work is also good
呵呵～～不错，喜欢～～但也很容易破裂～～
我同意,难道只有中国人这么想?
我同意
nice...
great wrk
..good work
and cannes material...
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Everartz
Excellent lighting.
Great idea
im the only one that thinks that a bubble bursts when you touch it? i get the feeling that this condoms are going to break if i use them.
im sorry, but i cant like something that gives me a negative image of the product.
I agree.
chinese guys above seemed to think so too.
you're exagerating juliangray
this is just a very nice, attractive and very clear way to say it's thin
i like it
- Here I should have written something smarter -
im sorry but i cant exagerate a feeling. A thought can be overdone. But certainly not the sensation of insecureness that this ad gave me.
Dont get me wrong its a good idea, but there is some problems towards what i said. Ultra Thin condoms, have to provide the "as wearing nothing" message without compromising their safety. This ad does the first admirably well but fails in the second.
Valid point.
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It comes just like that!
Great work, well done.
Nice exaggeration. Maybe cannes… maybe not.
Mr. Ham
I agree with Cartman, this has been done. There is a campaing of girls blowing up bubbles that looks like condoms. I'm sure of it, I don't have the time to search for them, but maybe somebody remember the brand and could post it.
Yes, i remember that campaign, it was out a few years ago. It won something, maybe New York Festivals or Epica, can't remember, but it definitely exists, the very same idea, just with a model blowing into the bubble maker. even the copy was exactly the same, word by word.
is leonardisimo talking about the campaign that was published here a few days ago?... it's on page 5 now. it's the girls blowing the condom like chewing gum. BUT... that was also a "remake" of the TV ad from argentina (the link is there too).
the one you're saying is exactly bubbles, right?... i don't remember but i believe you.
if it's done, too bad, cause i think it's a grrrrreat piece.
B U T...
i have to say juliangray has a point with the bubble bursting thing... he likes the ad but it gave him a sense of not being protected... which is not good for a product.
i agree, it's a great idea, but unfortunately it's been done, exactly the same, even the copy (not the one with the chewing gum bubbles, one with a bubble maker just like this one). i have it in some annual, will look for it and post it for ya.
This idea has already been used for several years ago
verty good concept, but, makes me feel scare about my healt :)
Personally, I like the "fingerprint" ad better.
I like the simplicity and the playfulness of this piece, but the other one felt more convincing in its message. It was more a product demo piece, whereas this is just a visual metaphor...
publicidad reciclada ¬¬
ya habia visto uno asi de durex hace un par de años mas o menos...
[ renzo ezeta ]
Sweet. I love it. Hope it hasn't been done before!
Excellent idea, i like a lot. but the black background make it too serious for the concept (a bubble maker is fun) think about it.
cyberlions 2007
silver
http://www.yellowmachine.us/fun/fun.html
Yep, seen that. This one Golden Drum 2007.
I don't like condoms. I don't use condoms.
Good job
ZZZZZZzzzzzzz.......
clear and precise... great imaging as well.
_____
Because great designs need no further explanation.
STUNNING, great work!
^_^
it's been done! and it's been done better, for Trojan condoms.
shortlisted in Cannes even.
sorry folks
http://mr.tod4o.googlepages.com/condoms1.jpg
tell this to the jurry of Golden Drum , they gave Grand Prix for this ad.
I like... good way to show the point. con grates