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Condolences

Agency: 
Published/Aired: 
May 2008
Description: 

It's not how good you were, it's how good you made us want to be. Lürzer's Archive will greatly miss you. Farewell, Paul Arden.

Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Florian Beck
Art Directors: Jo-Wayne Peacock, Thomas Berger
Copywriter: Mario Nelson

Comments (11)

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Highest Rated

Guest's picture
Guest

the bible

sumsum's picture
sumsum
Activity Score 615

nice thought

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I just KNEW somebody would do this tribute ad. Nothing new, but very appropriate. He wsa a legend, indeed.

bemfica's picture
bemfica
Activity Score 25

cool, perfect art direction too, just kidding :)
like it

newfoundheart's picture
newfoundheart
Activity Score 77

that's my favorite book of ALL time!

dansheppy52's picture
dansheppy52
Activity Score 398

MEE TOO!!!
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

jonybeta's picture
jonybeta
Activity Score 364

I dont know that Paul Arden died. :(
Wise man, outstanding copywriter. Farewell.

micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

picktokyo's picture
picktokyo
Activity Score 1404

No way! He passed away? Without seeing me on the top? How I want to show him, how much impact he has in my life, and how this book keeps me in advertising. Farewell then Paul.

dansheppy52's picture
dansheppy52
Activity Score 398

I did not know this either. It kind of gives me the chills to read this. Not in an eerie way. Just to know that this man has had such an effect on the ad world that this tribute was made.
This was the first book "on advertising" i read. I put it in quotes because those who read it know that it applies to most areas of life, not just advertising.

Farewell Mr. Arden.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Steph.Lebanon's picture
Steph.Lebanon
Activity Score 11

extremely great ad.
i read the book it had the same cover very smart how they played with the cover words. He could not have been remembered better. Awesome idea!

Guest's picture
Guest

the bible

Guest's picture
Guest

the bible

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